The article discusses a new scam targeting Google Business Profile listings. Scammers are moving the location pins on Google Maps to a different location, causing businesses to lose rankings and customers. The article explains why this is a problem and provides a solution to fix the issue. It involves logging into Google with an email address not connected to any Google Business Profile and using the "Suggest an edit" feature to correct the location pin. The article also stresses the importance of regularly checking your Google Business Profile for any changes made by others.

Google recently updated its web search spam policies to clarify what constitutes web spam and the tactics involved. The update highlights the site reputation abuse policy, specifically addressing the issue of close oversight or involvement in content creation. Google also revised several other sections of its search policies, including updates on link spam, machine-generated traffic, misleading functionality, and republishing content. These changes aim to improve search quality and ensure a fairer playing field for websites.

Google has officially disabled the Google Cache feature. Previously, users could view a cached version of a webpage by using the "cache:" operator in a Google search. However, this function has been retired, and Google has recommended alternative resources, such as the Wayback Machine and the URL Inspection tool within Google Search Console. The decision to remove the Google Cache was based on the assumption that today’s internet has significantly improved in terms of reliable website accessibility.