Gearheads n' Gasoline

By: Barry Alt & Annette Bauer
  • Summary

  • The Gearheads n’ Gasoline Podcast will be bringing you engaging, lighthearted yet informative conversations with market-leading Shop Owners, Shop Employees, and Automotive Enthusiasts from the Aftermarket, Restoration, Performance, and Racing Industries.

    Our hosts are Barry Alt with Motorhead Digital and Annette Bauer with Annette Bauer Creative.

    We’ll be exploring the journey of our guests, uncovering their achievements, challenges, and even failures, that were the driving forces behind their success!

    Whether you’re joining us as a shop owner, an aspiring shop owner, racer, professional, creative or hardcore enthusiast - this podcast will be your pit stop for insightful discussions with influential figures from the automotive industry.

    Our goal is to entertain and educate listeners with real-life stories, lessons learned, and practical advice you can use.

    Gearheads n’ Gasoline - “Fueling Your Success”

    © 2025 Gearheads n' Gasoline
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Episodes
  • Game-Changing Business Decisions That Drive Success with Jesse Vaughn | S2 E1
    Jan 21 2025

    Send us a text

    In this engaging conversation, Jesse Vaughn, owner of Level 7 Motorsports, shares his journey from a young car enthusiast to a successful entrepreneur in the automotive industry. He discusses the challenges of transitioning from a steady job to running his own business, the difficulties in finding skilled labor, and the importance of mentorship. Jesse also highlights the niche focus of his business on pro touring trucks and the significance of building strong customer relationships.

    Throughout the discussion, he emphasizes the need for financial preparedness and the value of quality in both products and services. In this conversation, Jesse discusses his approach to DIY truck building, emphasizing collaboration with customers through email communication and e-commerce. He shares insights on using YouTube as an educational platform for DIY builders, the importance of becoming a thought leader in the automotive industry, and the balance between quality and quantity in business.

    Key Takeaways:
    - Jesse's passion for motorsports began at a young age with dirt bikes
    - Financial stability is crucial before starting a business in the automotive industry
    - Finding skilled labor is a significant challenge in the automotive industry
    - Mentorship and guidance are essential for aspiring automotive professionals
    - Quality and attention to detail are key to building a successful brand
    - Building a niche market can lead to increased demand and recognition
    - Customer relationships are vital for business growth and reputation
    - YouTube serves as an educational tool for DIY builders
    - Participation in events like the SEMA Show boosts visibility and excitement
    - Transparency in communication builds trust with customers

    Guest Bio:
    Level 7 Motorsports is a family-owned, motorsports-inspired business that strives for perfection in all that we do. We specialize in everything from advanced wiring services and engine swaps to complex suspension and chassis systems. We have experience in stainless and aluminum TIG welding and can fabricate most anything automotive-related. We are known for our ability to build complete, purpose-built vehicles from the ground up and have extensive product knowledge to assist our customers with the latest-and-greatest cutting edge automotive technology.

    We take pride in developing and manufacturing our own specialized parts and are a dealer for dozens of the best products in the industry. From the DIY, garage builder to the novice automotive enthusiast, Level 7 Motorsports is your source for ProTouring parts and insight.

    Guest:

    • Website
    • Facebook
    • Instagram

    Hosts:
    Barry Alt, Motorhead Digital

    • Email: maximizesales@motorheaddigital.com
    • Website

    Annette Bauer, Annette Bauer Creative

    • Email: annette@annettebauercreative.com
    • Website

    Don’t miss an episode from Gearheads n’ Gasoline!

    • Facebook
    • Instagram
    • LinkedIn
    • YouTube

    You can reach us at gngoperations@motorheaddigital.com

    Audio and Video Production by: Mantis Media

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    1 hr and 32 mins
  • Gearheads n Gasoline with Jesse Henke from JH Restorations | EP: 9
    Dec 16 2024

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    In this engaging conversation, Barry Alt and Annette Bauer welcome Jesse Henke from JH Restorations to discuss his journey in the automotive restoration business. They explore Jesse's early influences, the challenges of running a business, the importance of mentorship, and the need for confidence in a niche market.

    The discussion also highlights the significance of youth engagement in the industry and the evolution of projects showcased at the SEMA Show. Jesse shares valuable insights on building a team, overcoming imposter syndrome, and the subjective nature of competing for top honors for their builds.

    Jesse also emphasizes the importance of embracing creativity and individuality in car builds, reflecting a shift in the automotive industry towards more diverse and unique projects. He shares insights on balancing family life with business commitments.

    The discussion culminates in valuable life lessons and advice for younger individuals in the industry, underscoring the importance of authenticity and doing things right the first time.

    Key Takeaways:

    • Confidence is key in overcoming industry challenges
    • Youth engagement is vital for the future of the industry
    • Building relationships with other shops enhances opportunities
    • Mentorship plays a significant role in growth
    • Community involvement can attract new talent
    • Every project is a learning experience, regardless of the outcome
    • The visibility from SEMA has significantly boosted business
    • Unique builds are becoming more accepted in the automotive industry
    • Mentoring youth is crucial for the future of the industry
    • The younger generation brings fresh perspectives to the industry
    • Doing things right the first time saves time and effort
    • Engaging with social media is vital for business growth

    Guest Bio:
    Jesse Henke, founder of JH Restorations, has been immersed in the automotive restoration and performance industry for a lifetime. Since launching his business in 2005, Jesse has built an impressive reputation, crafting several standout SEMA vehicles, including an Olds 442, a Mustang in collaboration with Edelbrock, a 1973 LS-swapped Toyota Celica, and a 1987 Merkur RS4Ti. A dedicated member of both ARMO and SEMA, Jesse is committed to advancing the industry and inspiring the next generation of automotive professionals.

    Guest:

    • Email: jhrestojesse@gmail.com
    • Website
    • Facebook
    • Instagram

    Hosts:
    Barry Alt, Motorhead Digital

    • Email: maximizesales@motorheaddigital.com
    • Website

    Annette Bauer, Annette Bauer Creative

    • Email: annette@annettebauercreative.com
    • Website

    Don’t miss an episode from Gearheads n’ Gasoline!

    • Facebook
    • Instagram
    • LinkedIn
    • YouTube

    You can reach us at gngoperations@motorheaddigital.com

    Audio and Video Production by: Mantis Media

    Show more Show less
    1 hr and 17 mins
  • Gearheads n' Gasoline with Thomas Dickerson from Thomas Performance Engineering | Ep: 8
    Nov 12 2024

    Send us a text

    In this episode, Thomas Dickerson shares his journey in the automotive industry, from developing a passion for cars in high school to his latest projects. He recounts his experience at SEMA, the mentors who have guided him, and the decision to launch his own business. Thomas discusses the realities of building his own shop, tackling obstacles like termites and outdated electrical systems, and the financial challenges of starting a business. He also emphasizes the importance of a strong work ethic, a clear vision, and the desire to offer high-quality service. Thomas plans to expand his business’s online presence, partner with technical colleges, and create internship opportunities for aspiring automotive professionals.

    Key Takeaways:

    • Early passion for cars can be the foundation for a successful career in automotive.
    • Networking with mentors and industry professionals is essential for growth.
    • Strategic planning and financial investment are key to starting a business.
    • Overcoming unexpected challenges, like building issues, is part of business ownership.
    • Strong work ethic and dedication are critical for long-term success.
    • Building an online presence helps drive business growth.
    • Offering internships and working with technical colleges can support aspiring professionals.
    • Maintaining high standards and organization builds a reputable brand.
    • A five-year plan and ongoing learning can guide growth and adaptability.
    • Sacrifices are needed, but passion should drive your business journey.

    Guest Bio:
    I am 24 years old and an up and coming young builder. I finished a 1967 Shelby SEMA 2021 Top 40 Build, Top 10 Young Gun. His current build is a 1967 C10 planned to be debuted in 2025 and making its rounds. Taught through Technical college skills USA participant at the regional and national level. I am currently finishing my shop so I can start full-time on client projects. My shop will be able to take a vehicle from bare bones to showpiece all in one location. Design and fabrication to paint (bodywork) and interior.

    Guest

    • Email: thomas.dickerson10@gmail.com
    • Facebook
    • Instagram
    • LinkedIn

    Hosts:
    Barry Alt, Motorhead Digital

    • Email: maximizesales@motorheaddigital.com
    • Website

    Annette Bauer, Annette Bauer Creative

    • Email: annette@annettebauercreative.com
    • Website

    Don’t miss an episode from Gearheads n’ Gasoline!

    • Facebook
    • Instagram
    • LinkedIn
    • YouTube

    You can reach us at gngoperations@motorheaddigital.com

    Audio and Video Production by: Mantis Media

    Show more Show less
    1 hr and 27 mins

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