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In this engaging conversation, Jesse Vaughn, owner of Level 7 Motorsports, shares his journey from a young car enthusiast to a successful entrepreneur in the automotive industry. He discusses the challenges of transitioning from a steady job to running his own business, the difficulties in finding skilled labor, and the importance of mentorship. Jesse also highlights the niche focus of his business on pro touring trucks and the significance of building strong customer relationships.

Throughout the discussion, he emphasizes the need for financial preparedness and the value of quality in both products and services. In this conversation, Jesse discusses his approach to DIY truck building, emphasizing collaboration with customers through email communication and e-commerce. He shares insights on using YouTube as an educational platform for DIY builders, the importance of becoming a thought leader in the automotive industry, and the balance between quality and quantity in business.

Key Takeaways:
- Jesse's passion for motorsports began at a young age with dirt bikes
- Financial stability is crucial before starting a business in the automotive industry
- Finding skilled labor is a significant challenge in the automotive industry
- Mentorship and guidance are essential for aspiring automotive professionals
- Quality and attention to detail are key to building a successful brand
- Building a niche market can lead to increased demand and recognition
- Customer relationships are vital for business growth and reputation
- YouTube serves as an educational tool for DIY builders
- Participation in events like the SEMA Show boosts visibility and excitement
- Transparency in communication builds trust with customers

Guest Bio:
Level 7 Motorsports is a family-owned, motorsports-inspired business that strives for perfection in all that we do. We specialize in everything from advanced wiring services and engine swaps to complex suspension and chassis systems. We have experience in stainless and aluminum TIG welding and can fabricate most anything automotive-related. We are known for our ability to build complete, purpose-built vehicles from the ground up and have extensive product knowledge to assist our customers with the latest-and-greatest cutting edge automotive technology.

We take pride in developing and manufacturing our own specialized parts and are a dealer for dozens of the best products in the industry. From the DIY, garage builder to the novice automotive enthusiast, Level 7 Motorsports is your source for ProTouring parts and insight.

Guest:

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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

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Audio and Video Production by: Mantis Media