• Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)

  • Aug 6 2024
  • Length: 31 mins
  • Podcast

Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)

  • Summary

  • What is there to know about PathFactory’s acquisition of UberFlip?
    How do you design a people-first marketing funnel?
    Where is the future of SEO headed with Google’s latest updates?

    Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel.

    Jump into the action:
    (00:00) Welcome to GTM News Desk
    (04:47) PathFactory acquired UberFlip - what does that mean for you?
    (08:33) The Future of SEO
    (12:26) Meet our guest, Nikki Engel from Gainsight
    (21:46) Treating education like a product
    (23:42) Marketing tactics for immediate ROI
    (29:42) Google’s emphasis on experience & expertise for credibility

    To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

    Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/

    Produced in partnership with: https://shareyourgenius.com/

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