• From Leads to Revenue: The Marketing Story Unveiled

  • Jul 10 2024
  • Length: 23 mins
  • Podcast

From Leads to Revenue: The Marketing Story Unveiled

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  • Summary

  • Join Anthony Karls and James Patterson from Rocket Clicks in this episode of Revenue Roadmap. Learn about effective measurement and tracking in paid media campaigns, how to connect marketing efforts to revenue, and ensuring you're asking the right questions to your marketing experts for optimal results.

    00:00 Introduction to Revenue Roadmap
    01:01 Meet James Patterson: Marketing Expert
    03:49 Diving into Paid Media
    03:59 Understanding Measurement and Tracking
    06:00 The Importance of ROAS
    06:47 Building a Marketing Waterfall
    14:01 Challenges with Platform Metrics
    19:03 Evaluating Your Marketing Strategy
    22:24 Conclusion and Next Steps

    Check out our blog here!

    #DigitalMarketing #Sales #BusinessGrowth
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