• Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

  • By: Terence Tam
  • Podcast

Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

By: Terence Tam
  • Summary

  • As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: 1) Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. 2) Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!
    Copyright 2025 Terence Tam
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Episodes
  • #62 Why Russell Brunson Did 70+ Webinars Before Automating (& Other Webinar Marketing Best Practices You Can Steal!)
    Feb 21 2025

    Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach.

    But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions…

    Through it all, he kept tweaking and refining his pitch…

    And that's how Russell perfected his webinars and generates MILLIONS with them each year.

    That’s what it means to be the best in the biz.

    But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you!

    You’ll learn:

    • The #1 thing most high-ticket coaches get wrong when creating their webinar
    • Why your topic matters more than your slides
    • The secret to getting more people to show up (and stay till the end)
    • The biggest mistake you’re making on your thank-you page
    • When to finally automate your webinar (and enjoy effortless scaling!)

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    12 mins
  • #61 5 Proven Ways to Advertise Webinars (2.8X Case Study!)
    Feb 14 2025

    Our new client was stuck.

    His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.

    Sales were tanking… and he was getting pretty desperate for higher-quality leads.

    So we stepped in, rolled up our sleeves, and got to work.

    We tweaked the advertising for his webinars to hone in on his warmest prospects.

    The result?

    2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥

    We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit.

    And the best part?

    Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier.

    In this episode, we break down the 5 key strategies that turned his webinar into a sales machine.

    You’ll learn:

    • How an ‘ancient’ marketing platform ended up getting 60% of his sales
    • How he got 400+ signs up from social media (without spamming people to death)
    • The ‘secret’ way of using paid ads that most marketers ignore
    • Why retargeting warm leads is the easiest way to boost sales
    • How his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!)

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    8 mins
  • #60 How to Market Your Webinar in 2025
    Feb 7 2025

    If someone told you webinars are ‘dead’…

    Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS!

    The problem is that most people aren’t marketing their webinars properly.

    No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them.

    In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025:

    • How to leverage your list to pack your webinar without spending a dime
    • The secret to ‘borrowing’ an audience from someone more famous than you
    • Using paid ads to turn your webinars into scalable goldmines

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    9 mins

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