• #138 Unlock Your Energy: How Amazon Sellers Can Feel Good, Beat Burnout, and Thrive in Business with Maraya Brown
    Sep 10 2024

    In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances.

    Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions.

    Chapters

    00:00 Recognizing the Signs of Burnout

    06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness

    19:03 Understanding the Impact of Stress on Well-being

    25:24 Optimizing Nutrition for Vibrant Health

    28:31 The Importance of Quality Sleep

    35:10 Tracking Menstrual Cycles for Health Awareness

    37:10 Personalized Healthcare Solutions for Well-being

    Link to pause event: https://tinyurl.com/3pvzmza3

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    37 mins
  • #137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo
    Sep 3 2024

    Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon.

    He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon.

    Takeaways
    • Continuous learning and staying humble are key to success in the e-commerce world.
    • Understanding the rules and regulations of selling on Amazon is crucial for navigating the platform.
    • Managing inventory and advertising effectively during Q4 is essential for maximizing sales.
    • Staying ahead of trends and being innovative is important in the evolving e-commerce landscape.
    • Joining masterminds or attending conferences can provide valuable insights and support for sellers.
    • Pivoting strategies and continuing to learn and innovate can help struggling sellers succeed on Amazon.

    Chapters

    00:00 Introduction and Overview

    03:10 Charles' Journey as a Young Seller

    07:54 The Importance of Understanding Amazon's Rules and Regulations

    10:35 Managing Inventory and Advertising During Q4

    17:35 Staying Ahead of Trends and Being Innovative

    23:25 The Value of Masterminds and Conferences for Sellers

    29:37 Pivoting Strategies and Overcoming Challenges on Amazon

    LinkedIn: https://www.linkedin.com/in/charleschak/

    Website: www.charlestheseller.com

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    39 mins
  • #136 Mastering Amazon FBA Success: Trademarking, Maximizing Profits, and Future-Proofing with Steven Pope
    Aug 27 2024

    Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking.

    He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.

    Takeaways
    • Having a trademark is essential for brand protection and access to valuable features on Amazon.
    • Utilize brand stories and A+ content to increase average order value and showcase product variety.
    • Avoid common mistakes like going out of stock and launching too many variations.
    • Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance.
    • Target may emerge as a strong competitor to Amazon in the future.

    Chapters

    00:00 Introduction to Steven Pope and My Amazon Guy

    02:02 The Importance of Trademark and Brand Protection on Amazon

    05:03 Strategies for Increasing Average Order Value on Amazon

    17:37 Common Mistakes to Avoid as an Amazon Seller

    23:15 The Issue of Old Barcodes and Changes on Amazon

    32:12 The Future of Selling on Amazon: Challenges and Opportunities

    Full service Amazon Agency: https://myamazonguy.com/

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    40 mins
  • #135 Navigating the New Amazon FBA Maze: Key Strategies for Sellers Amidst Policy Shifts with Yoni Mazor
    Aug 6 2024

    Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.

    Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.

    Takeaways
    • Amazon is making changes to its FBA refund and reimbursement policies, and sellers need to be aware of the new claim types and time frames for reimbursement.
    • Using a professional service like Getida can help sellers navigate the complex process of auditing and recovering reimbursements.
    • Getida has helped sellers recover large sums of money, with one case resulting in over $400,000 in reimbursement.
    • Amazon pays reimbursements based on retail value, not cost, so sellers can turn a profit by recovering funds.
    • Sellers should take advantage of the opportunity to recover funds now and reinvest them in their business, especially in preparation for Q4. Getida helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon.
    • Optimizing product listings for Amazon's AI tool Rufus is important for visibility and ranking.
    • Recent changes in Amazon's policies include the removal of emojis from bullet points.
    Chapters

    00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes

    04:19 The Three Claim Types and the Time Frame for Reimbursement

    10:07 The Financial Impact of the Policy Changes for Sellers

    13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money

    18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value

    20:45 The Impact of Lost Inventory on Amazon Sellers

    24:10 Becoming the Largest Organization in the World for FBA Reimbursements

    26:51 The Importance of Optimizing Product Listings for Rufus

    29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points

    33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline

    35:08 Getida's Prime Talk Podcast and How to Get in Touch

    Getida special Fearless Sellers offer: getida.com/deadline400

    Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

    Want our PPC help? Email: Joie@AMZInsiders.com

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    38 mins
  • #134 Listen to the Whispers: The Inspiring Journey of Nerdbugs and Amazon FBA Success with Dr. Ronak Mehta
    Jul 30 2024

    Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients.

    She wanted to create something meaningful and thoughtful. The early days of NerdBugs were challenging, but Dr. Mehta focused on building relationships and nurturing partnerships. She emphasizes the importance of taking chances, listening to whispers, and supporting other entrepreneurs.

    Takeways
    • NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys.
    • Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients.
    • Building relationships and nurturing partnerships are key to success as an entrepreneur.
    • Taking chances, listening to whispers, and supporting other entrepreneurs are important for personal and professional growth.

    Chapters

    00:00 Introduction to Dr. Mehta and NerdBugs

    02:44 The Inspiration Behind NerdBugs

    05:07 The Unique Products of NerdBugs

    08:11 Keyword Research and SEO for NerdBugs

    09:59 Challenges and Successes in the Early Days

    12:26 Evolution of NerdBugs' Mission and Partnerships

    16:12 Building Partnerships and Collaborating

    21:26 Taking Chances and Listening to Whispers

    25:48 Supporting Each Other as Entrepreneurs

    28:48 The Story Behind the Name 'NerdBugs'

    Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

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    31 mins
  • #133 Unlocking Bestseller Status: Christina Kaye’s Secrets to Self-Publishing Success
    Jul 23 2024

    Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers.

    She advises authors to start on Amazon and gradually explore other avenues, such as selling books directly and speaking at events. Kaye also offers advice on getting reviews and overcoming overwhelm in the book writing process.

    Takeaways
    • Start with a clear concept and outline for your book
    • Create a writing schedule and stick to it
    • Invest in a compelling cover, title, and book blurb
    • Begin on Amazon and gradually explore other avenues
    • Encourage reviews by offering incentives and promoting through newsletters
    • Keep copies of your book with you for impromptu sales opportunities
    • Break down tasks and create a plan to overcome overwhelm
    Chapters

    00:00 Introduction and Background

    02:55 Writing a Book: Challenges and Mistakes

    05:03 The Writing Process and Marketing Challenges

    09:28 Starting on Amazon and Expanding

    11:14 Building an Audience and Getting Reviews

    15:43 Determining Who Should Write a Book

    17:32 Uniqueness and Overcoming Imposter Syndrome

    20:47 Refreshing and Updating Books

    22:50 Getting Reviews and Ratings

    25:44 Starting on Amazon and Transitioning to Direct Sales

    28:39 Selling Books at Events and Impromptu Sales

    31:15 Overcoming Overwhelm and Taking Action

    Learn more about Christina Kaye: https://authorcoachchristinakaye.com

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    34 mins
  • #132 From Kid Odor to Amazon FBA Success: How Chantel's Play Pits is Winning Over Sellers and Parents
    Jul 16 2024

    Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business.

    Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant.

    Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

    Takeaways
    • Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem.
    • Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers.
    • Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business.
    • Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products.
    • Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page.
    • Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

    Chapters

    00:00 Creating Play Pits: From Parenting Problem to Thriving Business

    07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits

    13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship

    16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products

    21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords

    30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship

    PlayPits on Amazon: https://tinyurl.com/play-pits

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    34 mins
  • #131 Music, Trivia, and Amazon FBA Success: High School Sweethearts Building Lyrically Correct
    Jul 9 2024

    Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand.

    They highlight the strategies they use to prepare for Prime Day, including forecasting inventory and leveraging advertising. They emphasize the importance of listening to customer feedback and constantly evolving their product offerings. They also express their appreciation for the support they receive from the Amazon team.

    Takeaways
    • Lyrically Correct started as a passion project inspired by a social media post and grew into a successful business.
    • Building a brand and establishing a strong customer base before launching on Amazon can lead to greater success on the platform.
    • Forecasting inventory and planning advertising strategies are crucial for preparing for Prime Day.
    • Listening to customer feedback and adapting product offerings based on customer demand is key to continued growth.
    • The support and partnership from the Amazon team, including the BBAT and BuyWit Prime, have been instrumental in Lyrically Correct's success.

    Chapters

    00:00 Introduction and Background of Lyrically Correct

    03:18 The Journey of Lyrically Correct and Challenges Faced

    07:26 The Decision to Launch on Amazon and the Importance of Branding

    12:08 Choosing Eras and Genres for Product Releases

    15:06 Preparing for Prime Day: Forecasting and Advertising Strategies

    22:26 Building a Business as a Husband and Wife Team

    26:01 Future Plans for Lyrically Correct

    27:18 Appreciation for the Amazon Team

    28:26 Closing Remarks

    Follow Fearless Sellers Podcast on Instagram! @fearlesssellers

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    30 mins