Danielle Messler, Head of Content at Exit Five, joins to talk about our first-ever virtual event: The Ultimate Roast of B2B Websites. It's a one day virtual event designed to help make your website better – with live teardowns of real examples submitted by B2B marketers just like you.

She covers:

• What you'll learn if you attend The Ultimate Roast
• Our expert lineup of panelists who will dig into each essential section of a B2B website
• How you can win prizes worth up to $80k in value

Sign up for The Ultimate Roast here

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs.

Dave and Will cover:

• The importance of clear positioning and how it can make or break the effectiveness of your web copy.
• Why collaboration between design and copywriting is critical for creating a customer-driven page structure that leads to conversions.
• How to write web copy that differentiates your brand from competitors using unique, customer-centric language, moving beyond generic industry buzzwords.

Timestamps

• (00:00) - - Intro to Will
• (06:12) - - Why Having A Dedicated Copywriter Is Not A More Common Hire
• (10:01) - - How to Write Web Copy That Makes Your Brand Stand Out Among Competitors
• (14:44) - - Simplifying Product Positioning with the CUB Framework (Confusing, Unbelievable, Boring)
• (19:44) - Recognizing Your Product’s Differentiation
• (24:04) - - How To Enhance Positioning and Structure with Voice and Tone
• (25:03) - - 37signals' Example and Inspiration
• (31:31) - - How to Collaborate on Design With Your Team
• (33:34) - - Why You Should Optimize Copy with Social Proof
• (38:43) - - How To Ask Customers Deep Product Questions
• (43:29) - - How To Highlight Non-Negotiable Features When Outlining Product Benefits
• (48:59) - - Content Structuring
• (50:51) - - Embracing Imperfection in Writing
• (53:31) - - Tips For Getting Inspired

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

• Building a creator-led marketing program that encourages user-generated content and community involvement
• Aligning marketing with product-led growth for self-serve models
• Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

• (00:00) - - Intro to Bruno
• (08:04) - - Tailoring Growth Marketing Strategies
• (10:05) - - Freelancer-Generated Content
• (12:51) - - Launching a Creators Program
• (17:38) - - Collaborative Product Integration
• (18:27) - - Quality Over Quantity in Influencer Marketing
• (22:43) - - SEO Tools Development with Clay and Webflow
• (27:37) - - How to Craft a Distinctly Unique Brand
• (28:14) - Customizing Outbound Strategies
• (31:33) - - Having a Strong Company Vision
• (35:50) - - In-House SEO vs External Agency

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:

• How to be a good marketer even when you're not the Subject Matter Expert
• Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
• B2B influencer marketing plays that work

Timestamps

• (00:00) - - Intro to Kevin
• (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
• (09:24) - - Why You Should Stay Close to Your Customer
• (16:43) - - How to Manage a Marketing Team with Limited Resources
• (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
• (24:00) - - Signups and Demos Boost From LinkedIn
• (25:06) - - How to Attribute ROI in Multi-Platform Marketing
• (29:16) - - Creating Authentic and Valuable Content
• (33:55) - - Generating Pipeline with Economic Buyer Signals
• (35:36) - - Increasing Digital Touchpoints
• (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate
• (41:20) - - LinkedIn Measurement

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

• Why accessible, usable, and transparent websites is important in improving the buyer experience
• How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
• Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

• (00:00) - - Intro to Natalie
• (06:49) - - Why Marketing Requires Full Company Alignment
• (11:16) - - Why You Should Have a Transparent Pricing Page
• (13:43) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
• (16:30) - - How To Secure Buy-In
• (18:45) - - Why Sales Responds Well to Demo-ing Benefits
• (20:03) - - Commsor Teardown
• (25:43) - - Andimol Teardown
• (31:30) - - Directus Teardown
• (36:09) - - Firstbase Teardown
• (39:27) - - TeraLeap Teardown
• (42:30) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader.

He covers

• Why structured learning tracks are a good bet for Exit Five
• What's included in the program and why you should join
• Who will benefit from the accelerator
• How much it costs and where to sign up

Join The Accelerator Here

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."

Dave and Ari Cover:

• The key differences between category creation and strategic positioning, and why it matters for B2B marketers
• The steps to building a brand story that resonates with both your internal team and your target audience
• How focusing on the last 20% of branding efforts can elevate your company above the competition

Timestamps

• (00:00) - - Intro to Ari
• (05:01) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding
• (09:10) - - SEO Strategy vs Branding
• (14:37) - - How Brand is an Art and a Science
• (19:52) - - Challenges in Cybersecurity Branding
• (21:36) - - Early Stage Marketing
• (30:12) - - Cognitive Behavioral Branding
• (35:21) - - How Ari Manages Projects with the Brand Team
• (37:31) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy
• (41:49) - - What Founders Really Want to Do
• (46:55) - - Balancing the Day-to-Day with Visionary Goals

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

• Why buyers are switching to a more "self-service" model of buying
• How interactive demos stack up against traditional marketing education like videos or ads
• Tips to create a product story with your interactive demo that gets you a 30% CTR
• The most common questions marketers have about interactive demos

Timestamps

• (00:00) - - Introduction
• (11:03) - - Statistics on Product Demos
• (15:06) - - Gating vs. not gating product demos
• (17:25) - - Emails and personalized follow-ups post-demo
• (18:21) - - Where to place the interactive demo on the website
• (27:37) - - Interactive demos with complex products
• (32:38) - - How to budget for interactive product demos
• (35:30) - - Implementing interactive product demos in LinkedIn ads
• (37:08) - - Platform recommendations for interactive product demos
• (41:02) - - Use of interactive demos in the sales cycle
• (42:38) - - Tracking activity and attribution in interactive demos
• (44:17) - - Personalized demos for each prospect
• (47:16) - - Post interactive demo conversion best practice
• (51:58) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more