In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

• Why accessible, usable, and transparent websites is important in improving the buyer experience
• How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
• Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

• (00:00) - - Intro to Natalie
• (06:49) - - Why Marketing Requires Full Company Alignment
• (11:16) - - Why You Should Have a Transparent Pricing Page
• (13:43) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
• (16:30) - - How To Secure Buy-In
• (18:45) - - Why Sales Responds Well to Demo-ing Benefits
• (20:03) - - Commsor Teardown
• (25:43) - - Andimol Teardown
• (31:30) - - Directus Teardown
• (36:09) - - Firstbase Teardown
• (39:27) - - TeraLeap Teardown
• (42:30) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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