Georgie White, Chief Customer Officer at Holland & Barrett talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her organisation.

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI journey.

Megan Cross, is People Director for Finance & Legal and Head of Inclusion & Diversity at Kantar. Megan is passionate about building inclusive, engaging and high-performing cultures.

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

• Why are clients approaching generative AI with caution?
• How can small agencies use AI to punch above their weight and win new clients?
• Are fully autonomous research agents the future of market research?

The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?

Download the report for free here mrs.org.uk/adoption

Host: Christian Walsh, Content & Digital Director, MRS

Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council.

Talking to Dr Mark Thorpe, Board Director, Truth

Podcast two in the series looking at EDI in the research and insight sector.

With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, Opinium

Talking to Dr Mark Thorpe, Board Director, Truth.

In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.

But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large language model?

What are the opportunities for the industry, and what are the risks for clients? Can AI convincingly simulate a customer? What are the ethical and legal implications of doing this?

The MRS Delphi Group has published a report ‘Using synthetic participants for market research' which is referenced during this podcast.

Host:
Christian Walsh, Content & Digital Director, MRS

Guests:
Reena Sooch, Partner, Day One Strategy

Ray Poynter, Founder of The Future Place, President of ESOMAR and Fellow of MRS

Colin Strong, Head of Behavioural Science at Ipsos, Honorary professor at Nottingham University, Fellow of MRS and Chair of the MRS Delphi Group.

‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRS

What does being an MRS Inclusion Pledge signatory mean?

Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday work practices.