• AI: Adoption and Integration - Where are we now?

  • Oct 23 2024
  • Length: 42 mins
  • Podcast

AI: Adoption and Integration - Where are we now?

Listen for free

View show details

  • Summary

  • Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

    • Why are clients approaching generative AI with caution?
    • How can small agencies use AI to punch above their weight and win new clients?
    • Are fully autonomous research agents the future of market research?

    The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?

    Download the report for free here mrs.org.uk/adoption

    Host: Christian Walsh, Content & Digital Director, MRS

    Panel:
    Adelynne Chao, Founder, Untold Insights
    Gemma Proctor, Associate Partner, PA Consulting
    Patrick Alacantara, Strategic Customer Insight Lead, AXA
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about AI: Adoption and Integration - Where are we now?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available