Welcome back to Creative Friction! This week we were joined by Dominique Broadway to talk about how to use event based and experiential marketing as a way to grow your brand and create community. 

Dominique Broadway, is a provocative, financial literacy trailblazer on a mission to make wealth attainable for anyone. As an award-winning personal finance expert, speaker, and the founder of Finances Demystified, she has a strong passion for working with young professionals, entrepreneurs, and people of all ages to bring their Dreams2Reality. 

In this episode, we cover:
- Dominique’s first steps into the event industry, and how she branded herself by marketing to herself 
- Dominique’s decision to purchase an events production company coming off the heels of a global pandemic, and how she is cultivating community after a period of isolation
- Dominique’s new book, The Wealth Decision, and the branding decisions she made to represent the truest version of herself and Black women everywhere

If you want to learn more about Dominique and her work, you can find her on Instagram, visit her website, and check out her podcasts, True Wealth Conversations and We Have Options. You can also follow Finances Demystified on Instagram, and check out their website to work with Dominique and her team. Dominique will also be releasing a new book, The Wealth Decision, which is available for pre-sale now and will be released May 30th!

Ad segment info: Relay is a no-fee, online business banking and money management platform that helps small businesses take control of their cash flow and get crystal clear on what they’re earning, spending, and saving. We love how dedicated Relay is to helping small business owners understand exactly how much they’re earning, spending, and saving. Check out Relay by visiting creativefriction.com/relay and apply for an account in less than 10 minutes.  

This episode of Creative Friction was produced by Fina Valenzuela.

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.