In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.

He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.

Finally, James discusses the challenges of navigating a competitive market, while maintaining a focus on quality and innovation, ultimately aiming to build a sustainable brand model that resonates with consumers.

Swim Against The Tide:

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :)

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