Swim Against The Tide

By: Swim Against The Tide
  • Summary

  • The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
    © 2024 Swim Against The Tide
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Ep012 - Anthony Karibian, bOnline | Learnings From 3 Successful Ventures | Swim Against the Tide
    Nov 21 2024

    In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.

    He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.

    Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.

    He also highlights the importance of external investment, leadership style, and company culture in driving business growth.

    We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

    Show more Show less
    51 mins
  • Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | Swim Against the Tide
    Nov 14 2024

    In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.

    He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.

    He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career.

    We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship


    Show more Show less
    57 mins
  • Ep010 - Tom O'Toole & Andrew Fishwick | Building Purpose-Driven Brands | Swim Against the Tide
    Nov 7 2024

    In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.

    They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.

    The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.

    We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

    Show more Show less
    57 mins

What listeners say about Swim Against The Tide

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.