This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.

He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery.

Brad also reflects on the challenges of leadership, the significance of purpose, the future growth of Tiny Rebel in the evolving craft beer landscape and his DJ'ing skills.

Swim Against The Tide:

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :)

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