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In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a consultative sales role, providing valuable advice for aspiring professionals looking to break into the data center space. Listeners will learn strategies for leveraging LinkedIn, navigating the challenges of sustainability and decarbonization, and understanding the evolving role of sales professionals in the digital infrastructure sector. This episode is a must-watch for anyone interested in the intersection of sales, marketing, and the data center industry.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:55 Introducing Patricia Alvina, Sales Manager ASEAN at Siemens

1:41 The Digital Infrastructure Career Journey to Energy Management Sales with Siemens Singapore

4:27 Data Center Sales as an Energy Optimization and Decarbonization Consultant Subject Matter Expert

6:27 Digital Infrastructure Energy-Related, Client-Facing Career Advice

9:46 How Data Center Sales Professionals Engage Multiple Stakeholders in Complex Enterprise Sales

11:37 Advice to Mid-Career Data Center and Digital Infrastructure Sales Professionals

14:32 LinkedIn Best Practices for Data Center and Digital Infrastructure Sales Professionals

21:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

21:44 How Data Center Sales Reps Can Benefit from LinkedIn Groups and the Social Selling Index (SSI)

24:03 Biggest Data Center Decarbonization and Sustainability Mistakes with Renewable Energy Credits (REC)

28:34 Which Data Center Industry Stakeholders Care About Renewable Energy Credits (REC)?

31:11 Why Data Center Sales Leaders Now Consult, Orchestrate, and Facilitate Buying Workshops

32:41 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management

40:12 Patricia Alvina (Connect with on LinkedIn) and Siemens (Follow on LinkedIn and Website)

42:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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