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In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure industry, spanning over 25 years. Listeners will learn about the evolution of data centers, the importance of training and consulting in sales roles, strategies for advising young and mid-career professionals, the biggest challenges and opportunities facing the industry, and the future of sales and customer success. Tsafrir also provides valuable insights into the role of events, marketing, and transparency in effective go-to-market strategies. This episode is a must-watch for anyone interested in the data center industry, sales, and digital infrastructure.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:36 Introducing Tsafrir Lahav, Vice President of Global Sales at AimBetter

1:05 Tsafrir Lahav's Career Journey to Data Centers, Telecommunications, Mid-Market, and Enterprise Tech

4:18 Early Data Center Teaching on How to Run Backups and DR Disaster Recovery Data Centers and Cloud

5:48 Database Performance Acceleration for Colocation Data Centers: Branding, Selling, Proof of Concept

7:57 IT Infrastructure and ITSM Founder: IBM Mainframe Services Over Cloud

10:27 AimBetter Real Time Problem Solving (RTPS), Next-Generation Observability and Monitoring

12:37 25 Years of Data Center Sales, Training, and Consulting

15:07 Data Center Career Advice for Entry-Level, Non-Technical Roles (Sales, Marketing, Product)

20:58 Pivoting in Data Center Sales Careers (Mid-Career Advice for Digital Infrastructure or Managed Services)

26:50 Biggest Data Center and Digital Infrastructure Challenges

33:18 Data Center Compliance, Regulatory Environments, and Decision Making

39:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:58 Data Center Operators with Chief Innovation Officers, ESG Executives, and Cloud Repatriation

43:10 Huge Hyperscale Public Cloud Bills and the Need for Even Full Colocation Transparency

45:11 Server Hugging, Network Operations Center (NOC) Staff, and Colocation Facilities Manager Staff

48:45 The Future of Data Center Sales, SDRs, and Enterprise Account Executives (AEs)

55:50 The Future of Data Center Customer Success (CS) for Next Sales to Mid-Market and Enterprise

58:17 Favorite Data Center Sales Tools, Applications, and Events

60:56 Comparing Data Center Leads vs. Sales Opportunities at Data Center Conferences

64:12 Favorite Data Center Learning Resources

68:25 Tsafrir Lahav (Connect with on LinkedIn) and AimBetter (Follow on LinkedIn and Website)

70:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #DataCenter #SalesStrategy #DigitalInfrastructure #CareerAdvice #IndustryInsights

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In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a consultative sales role, providing valuable advice for aspiring professionals looking to break into the data center space. Listeners will learn strategies for leveraging LinkedIn, navigating the challenges of sustainability and decarbonization, and understanding the evolving role of sales professionals in the digital infrastructure sector. This episode is a must-watch for anyone interested in the intersection of sales, marketing, and the data center industry.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:55 Introducing Patricia Alvina, Sales Manager ASEAN at Siemens

1:41 The Digital Infrastructure Career Journey to Energy Management Sales with Siemens Singapore

4:27 Data Center Sales as an Energy Optimization and Decarbonization Consultant Subject Matter Expert

6:27 Digital Infrastructure Energy-Related, Client-Facing Career Advice

9:46 How Data Center Sales Professionals Engage Multiple Stakeholders in Complex Enterprise Sales

11:37 Advice to Mid-Career Data Center and Digital Infrastructure Sales Professionals

14:32 LinkedIn Best Practices for Data Center and Digital Infrastructure Sales Professionals

21:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

21:44 How Data Center Sales Reps Can Benefit from LinkedIn Groups and the Social Selling Index (SSI)

24:03 Biggest Data Center Decarbonization and Sustainability Mistakes with Renewable Energy Credits (REC)

28:34 Which Data Center Industry Stakeholders Care About Renewable Energy Credits (REC)?

31:11 Why Data Center Sales Leaders Now Consult, Orchestrate, and Facilitate Buying Workshops

32:41 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management

40:12 Patricia Alvina (Connect with on LinkedIn) and Siemens (Follow on LinkedIn and Website)

42:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters #datacentersales #digitalinfrastructure #sustainability #decarbonization #careeradvice #linkedintips #salesevolution #datacenterindustry #siemens #singapore #siemenssingapore

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In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable representation to grow your business. Joshua Feinberg provides insights on adapting to changing buyer preferences, establishing expertise, and positioning your company as a thought leader. This episode is ideal for sales, marketing, and business development professionals looking to enhance their data center industry knowledge.

#datacentergtm #dcsmi #datacenter #datacentersales #datacenterindustry

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:44 Data Center Go-to-Market, Sales, and Marketing Q&A 13

4:00 How can an optical interconnect solutions company get representation

15:42 How a Hyper-Converged Infrastructure and AI company can identify the right clients

27:12 How to navigate the data center industry as a newcomer

34:41 How to find available data center equipment manufacturers for representation

44:38 How a data center design and build firm can generate better leads

52:05 How a broadband, fiber, and IT service solution provider can improve content creation and strategy

60:08 Joshua Feinberg from DCSMI

61:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)