In episode #37 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for sales, marketing, and go-to-market professionals in the data center industry. Listeners will learn how to repurpose their teams as trusted advisors through educational content to earn a seat at the table early in prospects' buying journeys. They'll discover tactics for building relationships and delivering value beyond transactions. Advice is also given on creating buyer personas, positioning account managers, and providing resources that dominate prospects' research. The episode identifies roles for identifying innovative solutions and partners in cloud consulting businesses. Overall, listeners will gain insights on staying top-of-mind with prospects throughout their full decision-making process.

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:43 Data Center Go-to-Market, Sales, and Marketing Q&A 12

3:49 How liquid filtration companies' sales team network with prospects in the data center marketplace

12:01 How to explain risk management capabilities to data center builders

20:57 How to market and sell international business relations and consulting services to data centers

31:05 What does an account manager do at a public and hybrid cloud solution provider?

39:21 How to be top of mind when data center executives choose partners to decommission their data centers

47:16 How can a cloud migration and modernization consultant identify innovative solutions and partners?

56:47 Joshua Feinberg from DCSMI

57:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)