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In episode #36 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Rich Kenny, Managing Director of Interact in the UK, to discuss the intersection of the data center industry, circular economy, and sustainability. Learn how to apply circular economy principles to extend product life and reduce environmental impact, understand the importance of demystifying the data center sector to attract top talent, and explore the role of AI and digital infrastructure in driving societal impact. Discover strategies for balancing economic growth with environmental sustainability and identify internal champions and early adopters of decarbonization initiatives.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:45 Introducing Rich Kenny, Managing Director at Interact

1:05 Getting started in digital infrastructure decarbonization and sustainability consulting

3:06 Data center hardware refresh cycles, product life extension, and the circular economy

5:21 Data center economics: Total cost of ownership (TCO) and negative externalities

8:20 Data center career advice for students interested in IT hardware, sustainability, recycling, and policy

11:16 Getting past the data center sector’s veil of secrecy to drive skills acquisition

14:07 Careers in data centers: UK initiatives with Data Centre Alliance and UK Net Zero Event

15:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

16:30 Data center systems: networks, communications, water, and power (same as how you run a country)

19:10 Google hyperscale data center and digital infrastructure sustainability strategy

20:07 AI and digital infrastructure social impact on healthcare

24:12 Data center industry carbon reduction and the circular economy

26:20 Procuring data center hardware, carbon footprint transparency, and the Energy Efficiency Directive

28;24 Early adopters of data center sustainability: enterprise financial services and public sector

30:13 CFO as internal champion for data center carbon reduction, the circular economy, and sustainability

31:07 The future of data center hardware optimization, carbon reduction, and the circular economy

32:16 Rich Kenny (Connect with on LinkedIn and Follow on ResearchGate) and Interact (Visit www.interactdc.com)

33:39 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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