In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.

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Best Moments:

(00:40) What aspirational marketing is and why it's effective

(02:00) Statistics showing how aspirational subject lines outperform others

(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences

(04:10) How tapping into ambition and creating emotional connections can transform campaigns

(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates

(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference

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www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.