• Emotional Traps and Smart Shifts in Business Strategy

  • Aug 27 2024
  • Length: 21 mins
  • Podcast

Emotional Traps and Smart Shifts in Business Strategy

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  • Summary

  • Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising when to pivot toward more strategic decisions. We'll also look at how external factors over the past few years have reshaped consumer behaviour and investment strategies, making decision-making in business more complex than ever before.

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