Brand and Butter

By: Tara Ladd
  • Summary

  • Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Chokkas with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste.

    Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch.

    Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio rebelutionising ballsy brands to scale with human-centered strategy, behavioural insights, and psychology-driven design.

    © 2024 Tara Ladd
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Episodes
  • Nailing confidence, impact, and connection in speaking with Shelly Horton
    Oct 2 2024

    What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year career across major networks like ABC, Channel 7, and Channel 9. She throws down actionable tips on voice control, breathing techniques, and pacing, which are essential whether you deliver a TED Talk or engage an audience on your Instagram stories.

    And, don't forget to check out her Speak With Impact Workshops where she is dedicated to empowering individuals with speaker and media training.

    Check out the video we reference in the episode by Will Stephen: 'How to sound smart in your TEDx Talk' here.

    Follow Shelly:
    Website: shellshockedmedia.com
    Instagram: @shellyhorton1
    Linkedin: @shellyhorton1



    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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    47 mins
  • Content Marketing to the New Age Consumer with Kent King
    Sep 26 2024

    Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing and finally to the strategic world of brand development and content marketing. Kent’s unique perspective sheds light on the importance of understanding platforms and the human behaviour behind them. As you follow the conversation, you'll discover the value of diversifying your skill set and continually learning to stay ahead in an ever-evolving market.

    Follow Kent King
    kentcultivate.com
    Instagram @kentcultivate
    YouTube @kentcultivate

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

    Show more Show less
    46 mins
  • Targeting Right: Nailing Brand Positioning
    Sep 13 2024

    Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base. By personalizing your brand's storytelling and aligning with your audience's values, you'll understand how to create a lasting impact.

    This episode speaks to the continuous evolution of brand strategy, emphasising the importance of testing, measuring, and adapting. Learn how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base.

    Plus, want to see how you fare? Have a crack at quiz – 'Find Your Brand Gap'

    Visit https://youroneandonly.com.au/
    Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
    Follow Tara on IG https://www.instagram.com/iamtaraladd/
    Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
    Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

    Show more Show less
    29 mins

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