Watch and/or listen to "Eliminate "Collaboration Drag" to Drive Growth" with my guest is Kristina LaRocca-Cerrone, Senior Director at Gartner.

• Learn about the concept of 'collaboration drag,' and its impact on organizations as revealed through Gartner's extensive research.
• Discover practical solutions like RACIs and DACIs to clearly define roles, responsibilities, and workflows to combat inefficiencies.
• Understand the tangible effects of high collaboration drag, including reduced revenue potential and increased employee burnout and turnover.
• Gain insights into the role of AI in managing collaboration drag and why effective workflow processes and talent development are crucial for success. Promised Resources: Gartner's CMO Guide to Successful Cross-Functional Collaboration Heinz Marketing's CMO Guide to Marketing Orchestration

Watch the video here and read the full transcription on the Heinz Marketing blog.

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