• Electronic Arts' ILLEGAL Marketing Campaign

  • Oct 29 2024
  • Length: 7 mins
  • Podcast

Electronic Arts' ILLEGAL Marketing Campaign

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  • Summary

  • While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
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