B2B Growth

By: Sweet Fish
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  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Career Success Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • Make a Podcast People Love

    Make a Podcast People Love
    Nov 26 2024
    Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?

    In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”

    Join as we discuss:
    • The core elements of impactful video podcasting
    • How to keep your audience hooked by skillfully balancing content-type
    • Knowing when to lean in to controversy and when to keep it light
    Connect with us:

    Benji on LinkedIn

    James on LinkedIn
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    22 mins
  • 5 PERFECT Examples of B2B Content

    5 PERFECT Examples of B2B Content
    Nov 19 2024
    These five B2B brands are pushing boundaries with innovative content.

    In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.

    Join as we discuss:
    • How one brand’s commitment to industry news builds authority and engagement.
    • A creative approach that makes a product the star of an entertaining series.
    • The secret to scripting video content that dominates a crowded platform.
    • The power of personal branding on LinkedIn to amplify reach and credibility.
    Connect with us:

    Benji on LinkedIn

    James on LinkedIn
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    26 mins
  • The State of Video Podcasts

    The State of Video Podcasts
    Nov 12 2024
    We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.

    In this episode, we’re discussing:
    • Why personality-led shows are taking over
    • How YouTube’s algorithm is the biggest cheat code to growing your show
    • Why video might be the only path to breaking into the top 5% of podcasts
    If you want to dive even deeper, go grab the full report!

    Connect with us:

    Benji on LinkedIn

    James on LinkedIn
    Show more Show less
    55 mins

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