In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions.

They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketing in a highly regulated market. Shelby shares insights on consumer education, the need for standardization in cannabis marketing, and the importance of messaging in this emerging industry.

The conversation highlights the unique intersection of cannabis and craft beer marketing, and provides actionable marketing tips for growing your dispensary sales.

Takeaways

• Consumer education is essential to reduce stigma and increase canna curious segment.
• Leverage data for smarter marketing decisions.
• Standardization in cannabis marketing is necessary for consumer understanding and market maturity.
• Multi-channel marketing is vital for customer engagement.
• Retailers are preparing for loyalty programs in New York but still unable to launch.

Quick Links

https://www.linkedin.com/in/shelby-poole/

@bettybloomsocialclub

@happydaysli

https://happydaysli.com/