Welcome to Season 5 of Market Like A Badass! In this episode, we’re kicking things off by shining a spotlight on some incredible women shaping the cannabis industry.

This episode is all about the unique perspectives and insights of women in cannabis—how to enter the industry, grow in your career, and navigate the challenges that come with it. We’ll also pay homage to Olivia Castaldy’s upcoming Women In Canna Business podcast, launching this October!

What to expect:

• Special Interviews: We’re thrilled to have Olivia from Women In Canna Business along with four other special guests. Olivia shares her journey, the inspiration behind her new podcast, and how she’s amplifying women's voices in cannabis.
• Live Event in Colorado: We take you to a women’s networking event hosted by Cannabis Golf League, where we speak with top female leaders in the Colorado cannabis scene about their stories, successes, and advice for women entering the industry.
• Pro Tips for Success: Our guests share actionable advice for breaking into the cannabis world and building a lasting career, from networking and education to overcoming gender barriers.

Whether you’re thinking about starting your own cannabis business, a career in cannabis, or simply want to support women in the space, this episode is packed with inspiration and practical tips to guide your journey.

QUICK LINKS

Women In Canna Business Website

Women In Canna Business Instagram

Wizard of the Ounce

Cirrus Social Club

Cannabis Golf League

Eossi Beauty

Kush Kards

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.

In this episode, I sat down with Seth Yakatan, Partner at Katan Associates. Seth is a well-known badass that might not even need an introduction. With over a $1B+ raised and 22 companies sold, he's dialed in to market movers and shakers, industry trends, and has a lot of bets riding on this industry.

Hear Seth's industry growth predictions, which metrics he looks at in a business, and what investors are looking at right now for investing capital - such as certain markets, supply chain in Michigan, hemp beverages, and beyond.

Quick Links

https://www.katanassociates.com/

https://www.linkedin.com/in/seth-yakatan/

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.

In this episode, I sat down with Kristi Palmer, Co-Founder and President of Kiva. Kristi discusses their new venture into hemp-derived products, which metrics to measure in a business, what has helped their brand be successful, and how to navigate the industry as a woman in cannabis.

Hear how in-person activations in-store or in the community have helped them grow their brand and effectively communicate with customers.

Quick Links

https://www.kivaconfections.com/