In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more.

Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.

Topics discussed in this episode:

• What 300+ merchant interviews revealed about profit margins in the post-iOS 14 era
• How service-based upsells reach 40-60% conversion vs traditional 2-3% product upsells
• Why stolen package protection converts at 50-70% of concerned customers
• What makes optimal upsell pricing range from 2-9% of cart value
• How merchants boost profits by 10% in under 10 minutes with protection services
• Why extended return windows drive sales during Black Friday season
• What makes carbon neutral shipping a compelling modern upsell
• How to combine product and service upsells effectively
• What A/B testing shows about optimal upsell placement
• How success-based pricing eliminates risk for merchant protection services
  
  

Links & Resources

Website: https://www.protectmyorder.com/
Shopify App Store: https://apps.shopify.com/protectmyorder
LinkedIn: https://www.linkedin.com/in/idries-erfan/

Get access to more free resources by visiting the show notes at
https://t.ly/gIP5p

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.

Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.

Topics discussed in this episode:

• Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
• What specific data points Meta wants from advertisers for optimal campaign performance
• How server-side tracking solves modern data collection challenges for Shopify stores
• What custom conversion tracking strategies boost performance for different product lines
• Why separating purchase events matters more than parameter optimization in Meta
• How offline conversions and retail store data can enhance Meta advertising performance
• What AI-powered creative testing capabilities are coming to Meta's platform in 2025
  
  

Links & Resources

Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar

Get access to more free resources by visiting the show notes at
https://t.ly/wTibu

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

Topics discussed in this episode:

• What AI Assistants really do beyond basic chatbots
• How the 4 phases of customer shopping journey work with AI
• Why instant AI answers boost purchase confidence
• What questions shoppers ask in different product categories
• How AI handles multiple languages without setup
• Why customers skip reading product pages today
• How AI cut support tickets by 20% - real case study
• What store sizes benefit most from AI assistance
• Why setup takes minutes on any Shopify theme
• How to test AI support free for 30 requests monthly
  
  

Links & Resources

Website: https://www.asklo.ai/
Shopify App Store: https://apps.shopify.com/asklo
LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4473bcm5

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.

Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency.

With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.

Topics discussed in this episode:

• Why is AI transforming Amazon ads from an art into a science
• What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them
• Why does AI-driven ad management give sellers a competitive edge on Amazon
• How does AI handle Amazon's constant changes in ad rules and features
• How can Amazon sellers balance automation with control over their ad strategies
• What future advancements in AI and Amazon ads can sellers expect
  
  

Links & Resources

Website: https://autron.ai/
LinkedIn: https://www.linkedin.com/company/autron/
Facebook: https://www.facebook.com/autronio

Get access to more free resources by visiting the show notes at
https://t.ly/pe9US

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

Topics discussed in this episode:

• Why Facebook Ads are harder in 2025 and their role as brand amplifiers
• How to set up Facebook pixel tracking and define target metrics
• What customer research reveals for better ad messaging success
• How to structure ad accounts with optimal ad sets for testing
• Why Facebook's AI tools create problems for advertisers
• How to diagnose performance issues between ads vs website
• What budget strategies work for scaling Facebook ads
• Why influencer page whitelisting outperforms brand pages

Links & Resources

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.

Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly.

Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.


Topics discussed in this episode:

• What are the 3 biggest sales tax problems for growing ecommerce businesses
• How international sellers can navigate the complex US sales tax system
• Why marketplace sales count towards tax thresholds in many states
• How improper sales tax collection led to one company owing $4 million in back taxes
• Why charging incorrect sales tax rates can reduce conversion rates
• What ecommerce founders must know about sales tax before selling their business

Links & Resources

Website: https://zamp.com/
LinkedIn: https://www.linkedin.com/in/rohitbhadange/
X/Twitter: https://x.com/salestaxceo

Get access to more free resources by visiting the show notes at
https://t.ly/aHa-Y

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.

Topics discussed in this episode:

• Why one negative review equals ten positive ones on Amazon
• How a 1 star rating drop can slash sales by 50%
• Why having some negative reviews builds trust
• What Amazon allows and forbids in product reviews
• How competitors use review bombing to hurt rankings
• What percentage of negative reviews can be removed legally
• Why supplement sellers face more review fraud
• What signals fake review patterns on Amazon
• Why instant refunds can save your product rating
• How to handle reviews without risking suspension

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we dive into the rapidly evolving influencer and creator economy.

Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.

Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.

Topics discussed in this episode:

• Why micro-influencers are replacing celebrities in brand partnerships
• How to align incentives for effective influencer partnerships
• What metrics matter beyond follower count for influencer selection
• Why long-term influencer deals lead to better results
• Why education is crucial in evolving influencer marketing
• How brands can start with influencer marketing immediately

Links & Resources

Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/

Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!