In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

Topics discussed in this episode:

• Why Facebook Ads are harder in 2025 and their role as brand amplifiers
• How to set up Facebook pixel tracking and define target metrics
• What customer research reveals for better ad messaging success
• How to structure ad accounts with optimal ad sets for testing
• Why Facebook's AI tools create problems for advertisers
• How to diagnose performance issues between ads vs website
• What budget strategies work for scaling Facebook ads
• Why influencer page whitelisting outperforms brand pages

Links & Resources

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


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Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.

Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly.

Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.


Topics discussed in this episode:

• What are the 3 biggest sales tax problems for growing ecommerce businesses
• How international sellers can navigate the complex US sales tax system
• Why marketplace sales count towards tax thresholds in many states
• How improper sales tax collection led to one company owing $4 million in back taxes
• Why charging incorrect sales tax rates can reduce conversion rates
• What ecommerce founders must know about sales tax before selling their business

Links & Resources

Website: https://zamp.com/
LinkedIn: https://www.linkedin.com/in/rohitbhadange/
X/Twitter: https://x.com/salestaxceo

Get access to more free resources by visiting the show notes at
https://t.ly/aHa-Y

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.

Topics discussed in this episode:

• Why one negative review equals ten positive ones on Amazon
• How a 1 star rating drop can slash sales by 50%
• Why having some negative reviews builds trust
• What Amazon allows and forbids in product reviews
• How competitors use review bombing to hurt rankings
• What percentage of negative reviews can be removed legally
• Why supplement sellers face more review fraud
• What signals fake review patterns on Amazon
• Why instant refunds can save your product rating
• How to handle reviews without risking suspension

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we dive into the rapidly evolving influencer and creator economy.

Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.

Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.

Topics discussed in this episode:

• Why micro-influencers are replacing celebrities in brand partnerships
• How to align incentives for effective influencer partnerships
• What metrics matter beyond follower count for influencer selection
• Why long-term influencer deals lead to better results
• Why education is crucial in evolving influencer marketing
• How brands can start with influencer marketing immediately

Links & Resources

Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/

Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management.

Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce.

Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting and stay competitive.

Tune in to learn how you can avoid costly inventory mistakes and drive growth.

Topics discussed in this episode:

• Why inventory management is the most critical part of e-commerce success
• How traditional inventory planning tools fall short in the modern omnichannel retail landscape
• What makes Excel spreadsheets inadequate for complex inventory forecasting and management
• How AI and machine learning algorithms are revolutionizing inventory planning accuracy
• Why data visibility is crucial for effective inventory management and business insights
• What steps brands should take to improve their inventory management processes
• Why data contextualization is essential for leveraging AI in inventory management
• How proper inventory management can significantly reduce losses from stockouts and overstocks

Links & Resources

Website: https://flieber.com
Shopify App Store: https://apps.shopify.com/flieber-lite
LinkedIn: https://www.linkedin.com/in/fabriciomiranda/
Instagram: https://www.instagram.com/flieberinc/
X/Twitter: https://x.com/fabfcmiranda


Get access to more free resources by visiting the show notes at
https://t.ly/RtRkC

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy.

Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landscape! Join the YouTube Ecom Minute channel here: https://www.youtube.com/@EcomMinute

Topics discussed in this episode:

• Upcoming Topics: Future episodes will cover AI's role in simplifying e-commerce challenges, strategies for addressing negative Amazon reviews, and insights into the influencer creator economy.
• New Initiatives: A daily update called the "eComm Minute" will be launched on YouTube, providing quick updates on e-commerce and marketing news. Listeners are encouraged to subscribe for notifications once it starts.
• Newsletter Promotion: The podcast promotes a free weekly newsletter that curates essential e-commerce insights from over 50 sources, aimed at saving time and enhancing knowledge for Shopify merchants.
• Guest Opportunities: The podcast is seeking new guests from the e-commerce sector to share their expertise, offering them exposure to a significant audience of listeners and subscribers.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Ecom Minute: https://www.youtube.com/@EcomMinute
Instagram: https://www.instagram.com/ecommercecoffeebreak/


Get access to more free resources by visiting the show notes at
https:/

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales.

Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.

With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.

Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike.

Topics discussed in this episode:

• Why sizing is a major challenge in fashion e-commerce
• What role product photography plays in size understanding
• Why returns are a sustainability concern in fashion
• How size recommendations can boost customer satisfaction
• Why having sizing advice is crucial for holiday sales
• How proper sizing can significantly reduce return rates

Links & Resources

Website: https://www.easysize.me/lp/shopify-lp
Shopify App Store: https://apps.shopify.com/fit-quiz
LinkedIn: https://www.linkedin.com/company/easysize/
X/Twitter: https://x.com/easysize
Instagram: https://www.instagram.com/easysize/


Get access to more free resources by visiting the show notes at
https://t.ly/q4kig

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape.

Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.

He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.

Topics discussed in this episode:

• Why AI is changing organizations by streamlining efficiency and increasing revenue
• How AI frees up individuals to be more creative and innovative
• What valuable skills are needed in an AI-driven world, including problem-solving
• How AI assistants can tackle complex business problems as a unified system
• Why learning AI assistant building is crucial for professionals in 2025
• What examples show AI agents improving productivity in ecommerce
• What the process looks like for implementing AI agents in business
• How embracing AI helps professionals harness its power advantageously

Links & Resources

Website: https://smythos.com/
LinkedIn: https://www.linkedin.com/in/michaelwalkerii/
LinkedIn: https://www.linkedin.com/company/smythos/

Get access to more free resources by visiting the show notes at
https://t.ly/lqUkW

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!