In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

Topics discussed in this episode:

• Why Facebook Ads are harder in 2025 and their role as brand amplifiers
• How to set up Facebook pixel tracking and define target metrics
• What customer research reveals for better ad messaging success
• How to structure ad accounts with optimal ad sets for testing
• Why Facebook's AI tools create problems for advertisers
• How to diagnose performance issues between ads vs website
• What budget strategies work for scaling Facebook ads
• Why influencer page whitelisting outperforms brand pages

Links & Resources

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.

Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly.

Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.


Topics discussed in this episode:

• What are the 3 biggest sales tax problems for growing ecommerce businesses
• How international sellers can navigate the complex US sales tax system
• Why marketplace sales count towards tax thresholds in many states
• How improper sales tax collection led to one company owing $4 million in back taxes
• Why charging incorrect sales tax rates can reduce conversion rates
• What ecommerce founders must know about sales tax before selling their business

Links & Resources

Website: https://zamp.com/
LinkedIn: https://www.linkedin.com/in/rohitbhadange/
X/Twitter: https://x.com/salestaxceo

Get access to more free resources by visiting the show notes at
https://t.ly/aHa-Y

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.

Topics discussed in this episode:

• Why one negative review equals ten positive ones on Amazon
• How a 1 star rating drop can slash sales by 50%
• Why having some negative reviews builds trust
• What Amazon allows and forbids in product reviews
• How competitors use review bombing to hurt rankings
• What percentage of negative reviews can be removed legally
• Why supplement sellers face more review fraud
• What signals fake review patterns on Amazon
• Why instant refunds can save your product rating
• How to handle reviews without risking suspension

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87

SPONSORS:

Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


Sign up for our free newsletter

Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!