Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

By: Build and grow your online store with expert insights on ecommerce marketing tech AI and entrepreneurship.
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  • Summary

  • Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you.


    The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level.


    Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Direct-to-Consumer (DTC) brand.


    We discuss e-commerce, digital marketing, technology, AI, and entrepreneurial strategies.


    Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own business as a founder, this podcast is for you.


    With over 350 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast.


    Some examples:

    ✨ Mastering paid ads (Meta/Google), social media marketing, email marketing
    ✨ Selecting the best apps & marketing tech for your needs
    ✨ Optimizing your store for higher conversion rates
    ✨ Scaling your ecommerce business with minimum effort
    ✨ Improving productivity and profitability
    ✨ New Shopify apps, dropshipping and more


    🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week.


    ⭐ Subscribe now to join the community of successful online sellers. Please follow, rate, and review the podcast if you enjoy it.


    📬 Join the newsletter to get weekly insights for free: https://newsletter.ecommercecoffeebreak.com/


    🙏 Guest Requests & Listener Questions
    https://ecommercecoffeebreak.com/contact/


    🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists


    -----
    Follow us for: Acquisition, AI, AI Marketing, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, DTC, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Marketing, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Shopify Themes, Social Media Marketing, Solopreneur, Traffic Generation
    © 2024 Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
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Episodes
  • How To Increase Your Net Profit Margin By 10% in 10 Minutes — Idries Erfan | How to Combine Product and Service Upsells, Why Service Upsells Hit 40-60% Conversion, Why Extended Returns Increase Holiday Sales, Why Package Protection Converts 50-70% (#352)

    How To Increase Your Net Profit Margin By 10% in 10 Minutes — Idries Erfan | How to Combine Product and Service Upsells, Why Service Upsells Hit 40-60% Conversion, Why Extended Returns Increase Holiday Sales, Why Package Protection Converts 50-70% (#352)
    Nov 20 2024

    In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more.

    Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.

    Topics discussed in this episode:

    • What 300+ merchant interviews revealed about profit margins in the post-iOS 14 era
    • How service-based upsells reach 40-60% conversion vs traditional 2-3% product upsells
    • Why stolen package protection converts at 50-70% of concerned customers
    • What makes optimal upsell pricing range from 2-9% of cart value
    • How merchants boost profits by 10% in under 10 minutes with protection services
    • Why extended return windows drive sales during Black Friday season
    • What makes carbon neutral shipping a compelling modern upsell
    • How to combine product and service upsells effectively
    • What A/B testing shows about optimal upsell placement
    • How success-based pricing eliminates risk for merchant protection services

    Links & Resources

    Website: https://www.protectmyorder.com/
    Shopify App Store: https://apps.shopify.com/protectmyorder
    LinkedIn: https://www.linkedin.com/in/idries-erfan/

    Get access to more free resources by visiting the show notes at
    https://t.ly/gIP5p

    SPONSORS:

    Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

    Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

    Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

    Become a smarter online seller in just 7 minutes
    Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

    Rate, Review & Follow
    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



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    57 mins
  • How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

    How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)
    Nov 18 2024

    In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.

    Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.

    Topics discussed in this episode:

    • Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
    • What specific data points Meta wants from advertisers for optimal campaign performance
    • How server-side tracking solves modern data collection challenges for Shopify stores
    • What custom conversion tracking strategies boost performance for different product lines
    • Why separating purchase events matters more than parameter optimization in Meta
    • How offline conversions and retail store data can enhance Meta advertising performance
    • What AI-powered creative testing capabilities are coming to Meta's platform in 2025

    Links & Resources

    Website: https://www.getelevar.com/
    Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
    LinkedIn: https://www.linkedin.com/company/getelevar
    X/Twitter: https://x.com/getelevar

    Get access to more free resources by visiting the show notes at
    https://t.ly/wTibu

    SPONSORS:

    Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

    Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

    Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

    Become a smarter online seller in just 7 minutes
    Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

    Rate, Review & Follow
    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



    Show more Show less
    34 mins
  • How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)

    How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)
    Nov 13 2024

    In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales.

    Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.

    Topics discussed in this episode:

    • What AI Assistants really do beyond basic chatbots
    • How the 4 phases of customer shopping journey work with AI
    • Why instant AI answers boost purchase confidence
    • What questions shoppers ask in different product categories
    • How AI handles multiple languages without setup
    • Why customers skip reading product pages today
    • How AI cut support tickets by 20% - real case study
    • What store sizes benefit most from AI assistance
    • Why setup takes minutes on any Shopify theme
    • How to test AI support free for 30 requests monthly

    Links & Resources

    Website: https://www.asklo.ai/
    Shopify App Store: https://apps.shopify.com/asklo
    LinkedIn: https://www.linkedin.com/in/saumil-trivedi/

    Get access to more free resources by visiting the show notes at
    https://tinyurl.com/4473bcm5

    SPONSORS:

    Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

    Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

    Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

    MORE RESOURCES

    Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

    Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

    Become a smarter online seller in just 7 minutes
    Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

    Rate, Review & Follow
    Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

    And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!



    Show more Show less
    32 mins

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