In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability?

Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets that they were so excited to execute but they're just too out there to make usable content. We need some level of predictability in order to create a sense of comfort and routine with our audience.

And we all know boring branding when we see it. But how can you actually avoid falling into the boring branding traps? Well, I'm defining the thought process you need to employ in order to get past the literal, yawn-worthy interpretations of your brand values. But the main event of this episode? The creativity scale. You'll learn how the framework I take my clients through to make sure they're striking a beautiful, irresistable balance in every aspect of their rebrand.

In this episode, we're chatting about:

• The evolution of creativity in the online business landscape
• Literal Vs. high-level creativity
• How to implement the creativity scale in your rebrand process

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