Today's Powerhouse Profile had been at it for ten years in her business. Holly Rustick had built an impressive brand, was bringing in revenue, and had a solid reputation. But she was also all hands on deck, all the time. That's where the Rebrand Experience came to completely revamp her presense.

From launching at the same time as the rebrand to navigating brand photoshoots abroad, we're covering it all on today's episode. Holly came to me with a pretty unique niche—she helps freelance grant writers quit their full-time jobs and replace their income by writing grants from home on flexible hours.

The Highflier Powerhouse team spent our sweet time getting to know her business from the inside out during the onboarding process. Holly describes this part of the process as "magical" because it brought the unique differentiators of her business into focus. She was able to launch a new program and restructure her business without questions like "what makes this program different?" ever being asked. All of that was communicated through her launch and rebrand's coinciding timelines!

In today's episode, we're chatting about:

• What led Holly to decide it was time to rebrand
• Overcoming hesitations around the photoshoot process, especially with Holly being based in Guam
• Why we decided that launching and rebranding at the same time was the best decision
• Why Holly prefers working with an agency versus a solo freelancer
• How Design on Demand continues to support Holly past thr rebrand

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons.

Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model.

If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.

So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does.

In this episode, we're chatting about:

• Why I chose the agency business model
• The standards that have to be upheld in an agency
• Non-negotiable in team building
• How we provide consistency in each client interaction, even as the team grows

Connect with us:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.

When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.

Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales.

Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next.

This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share.

In this episode, we're chatting about:

• The Impact of Visuals on Confidence

• The misconception that rebranding is all about boosting your own confidence

• Tangible results that come from high quality visuals

• Why you might be losing dream clients with unaligned branding

Connect with me:

• Website

• Join our email list!
  
  

• Instagram
  
  

• Pinterest
  
  

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer