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EM 2024 - Warum wir unterschiedliche Bandenwerbung sehen
Jul 7 2024
Length: 3 mins
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EM 2024 - Warum wir unterschiedliche Bandenwerbung sehen

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Summary
Die UEFA setzt bei der EM erstmals virtuelle Bandenwerbung ein. Die maßgeschneiderte TV-Werbung zielt auf die unterschiedlichen TV-Konsumenten aus Deutschland, den USA und China ab. Neu ist das Konzept nicht. Doch sie funktioniert nicht überall.

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