In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.

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Key Discussion Points:

(00:40) The most important time for database growth and why it matters

(01:15) Analyzing opt-in trends for consumer marketers during this period

(02:23) The importance of mentioning 2025 in business communications for increased engagement

(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads

(05:08) How ManyChat can help drive database growth through Instagram marketing

(06:31) Tips on creating intentional content that resonates with business audiences

(08:23) Jay highlights Marigold’s latest content offering and sponsorship

(09:14) Jay shares a personal anecdote about a frustrating dinner experience

(11:37) Jay sharers about the free, virtual Guru Conference

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.

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Best Moments:

(00:49)Kristen's role at RingCentral and her journey in the event tech industry

(04:31) Explore how journey mapping can provide deeper insights into attendee behavior

(07:46) Diving into more granular data for better event outcomes

(09:22) Why seamless integrations in event technology platforms are critical

(12:39) Kristen shares her predictions on where event tech is headed

(14:57) Challenges and opportunities in creating lasting event communities

(16:17) A personal glimpse into Kristen's background in singing and performances

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Guest Bio:

Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.

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Best Moments:

(01:34) How client logos and awards can influence landing page conversion rates

(02:18) The numbers show how much of a difference client logos can make on a landing page

(03:06) Why awards matter in the business world

(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility

(06:27) Fun Halloween costume ideas, including Chipotle-themed options

(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.

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Best Moments:

(00:57) The latest shifts in video content strategies for social platforms

(01:28) How video lengths are changing across platforms to maximize engagement

(02:36) The growing trend of business-focused content and its increasing viewership on TikTok

(03:31) How often YOU should send marketing emails

(04:34) Jay’s recommendation for a light-hearted binge-watch

(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.

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Best Moments:

(01:47) Understanding the role of analyzing your competitors' actions

(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach

(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail

(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging

(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path

(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself

(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.

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Best Moments:

(00:40) What aspirational marketing is and why it's effective

(02:00) Statistics showing how aspirational subject lines outperform others

(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences

(04:10) How tapping into ambition and creating emotional connections can transform campaigns

(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates

(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.

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Best Moments:

(03:25) How AI is transforming email marketing, particularly in content generation and personalization

(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing

(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies

(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns

(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck

(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology

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Guest Bio:

Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.

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Best Moments:

(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update

(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers

(05:22) Highlighting the features and benefits of the Marigold email marketing platform

(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends

(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.