In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.

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Best Moments:

(00:40) Introduction to the habituation effect in marketing
(02:20) Research findings on advertisement effectiveness decline
(03:14) Examples of overused webinar email templates
(04:56) Suggestion for a rotating template system
(07:11) Promotion of Marigold's 2025 Consumer Trends Index report
(08:04) Personal anecdote about a pharmacy experience
(09:45) Commentary on the TV show Love is Blind

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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space.

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Best Moments:

(00:40) Introduction to Matt Bettis and GoTo Foods brands
(03:15) Matt's career transition from computer engineering to marketing
(05:50) Overview of GoTo Foods' loyalty program and customer base
(10:45) Data collection strategies and progressive profiling
(13:29) Importance of welcome series in customer engagement
(15:31) Creating unique brand experiences to stand out in a competitive industry
(17:02) Matt's Halloween costume success story
(19:56) Connecting with Matt Bettis on LinkedIn

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Guest Bio:
Matt Bettis is the Senior Director of Customer Engagement and Loyalty at GoTo Foods, where he oversees loyalty programs for popular brands like Auntie Anne's, Carvel, Cinnabon, Jamba, and Moe's Southwestern Grill. With a background in computer engineering, Matt has successfully transitioned from advising the Pentagon on technology strategy to leading customer engagement initiatives in the food industry.

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold’s Consumer Trends Index report and the upcoming Eventastic virtual event.

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Best Moments:
(01:29) New content formats to test in marketing
(03:41) How to grow social media following from zero
(05:55) Introduction of Marigold's Consumer Trends Index report
(07:02) Discussion of current slang terms and their usage
(09:56) Announcement of Eventastic, a free virtual event about events

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EVENTASTIC.com

GuruConference.com

DeliveredConference.com

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This Week" segment. From LinkedIn scams to new content in the entertainment world, Jay keeps listeners updated with what’s happening now and what to watch for next.

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Best Moments:

(01:16) New LinkedIn scam involving account rentals
(02:49) Phasing out 2025 Outlook content by March 15th
(04:09) Instagram testing a dislike button for comments
(05:01) White Lotus season three and brand collaborations
(06:28) Love is Blind season eight premiere on Netflix
(07:06) Captain America movie at the box office
(07:36) Invitation to connect on LinkedIn

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal struggles with dealing with colds. 🥶

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Best Moments:

(00:40) Introduction to landing page optimization
(02:15) Why personalized CTA buttons make a difference
(02:51) The power of social proof on landing pages
(03:39) Why you should ditch navigation bars on landing pages
(04:13) The importance of ad-to-landing page consistency
(05:10) The best way to ensure a smooth user journey
(05:52) How to handle long-tail clicks & expired offers
(07:06) Crafting compelling offers to drive conversions
(07:51) Fixing high abandon rates on landing pages
(08:28) Daniel & Jay’s personal cold remedies 🤧

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!

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Best Moments:

(00:40) Introduction to hidden gold in your database
(01:36) B2B database segmentation strategies
(04:05) Consumer database segmentation strategies
(06:03) Podcast sponsorship by Marigold
(06:52) Jay’s personal rant about “sharesies” dining experiences

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions.

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Key Discussion Points:

(02:01) Dahlia's unique entry into the events industry through organizing a camel race

(04:58) The crucial role of addressing stakeholder desires in event planning

(06:08) Urging event organizers to revamp their approaches for 2025

(09:14) Tips for reimagining traditional event formats

(11:37) Strategies for crafting unforgettable event experiences

(13:30) Finding the right mix of content, networking, and engagement at events

(14:26) Dahlia’s habit of evaluating every event she attends

(16:28) Ways to engage with Dahlia’s innovative event strategies

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Guest Bio:

Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife.

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Best Moments:

(01:15) Jay’s experience with trying a Cronut
(02:21) Question about emails going into the promotions tab in Apple Mail
(03:20) Explanation of Apple’s new automatic email categorization feature
(04:05) Survey results on user adoption of new email categorization
(05:50) Testing results on email marketing performance with new categorizations
(07:51) Sponsor message for Marigold email platform
(08:39) Listener question about marriage proposal ideas
(09:01) Jay’s personal story of how he proposed to his wife
(10:57) An alternative proposal idea Jay considered
(12:24) Closing remarks and promotion of Eventtastic.com

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold