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In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure industry, spanning over 25 years. Listeners will learn about the evolution of data centers, the importance of training and consulting in sales roles, strategies for advising young and mid-career professionals, the biggest challenges and opportunities facing the industry, and the future of sales and customer success. Tsafrir also provides valuable insights into the role of events, marketing, and transparency in effective go-to-market strategies. This episode is a must-watch for anyone interested in the data center industry, sales, and digital infrastructure.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:36 Introducing Tsafrir Lahav, Vice President of Global Sales at AimBetter

1:05 Tsafrir Lahav's Career Journey to Data Centers, Telecommunications, Mid-Market, and Enterprise Tech

4:18 Early Data Center Teaching on How to Run Backups and DR Disaster Recovery Data Centers and Cloud

5:48 Database Performance Acceleration for Colocation Data Centers: Branding, Selling, Proof of Concept

7:57 IT Infrastructure and ITSM Founder: IBM Mainframe Services Over Cloud

10:27 AimBetter Real Time Problem Solving (RTPS), Next-Generation Observability and Monitoring

12:37 25 Years of Data Center Sales, Training, and Consulting

15:07 Data Center Career Advice for Entry-Level, Non-Technical Roles (Sales, Marketing, Product)

20:58 Pivoting in Data Center Sales Careers (Mid-Career Advice for Digital Infrastructure or Managed Services)

26:50 Biggest Data Center and Digital Infrastructure Challenges

33:18 Data Center Compliance, Regulatory Environments, and Decision Making

39:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:58 Data Center Operators with Chief Innovation Officers, ESG Executives, and Cloud Repatriation

43:10 Huge Hyperscale Public Cloud Bills and the Need for Even Full Colocation Transparency

45:11 Server Hugging, Network Operations Center (NOC) Staff, and Colocation Facilities Manager Staff

48:45 The Future of Data Center Sales, SDRs, and Enterprise Account Executives (AEs)

55:50 The Future of Data Center Customer Success (CS) for Next Sales to Mid-Market and Enterprise

58:17 Favorite Data Center Sales Tools, Applications, and Events

60:56 Comparing Data Center Leads vs. Sales Opportunities at Data Center Conferences

64:12 Favorite Data Center Learning Resources

68:25 Tsafrir Lahav (Connect with on LinkedIn) and AimBetter (Follow on LinkedIn and Website)

70:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #DataCenter #SalesStrategy #DigitalInfrastructure #CareerAdvice #IndustryInsights

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In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a consultative sales role, providing valuable advice for aspiring professionals looking to break into the data center space. Listeners will learn strategies for leveraging LinkedIn, navigating the challenges of sustainability and decarbonization, and understanding the evolving role of sales professionals in the digital infrastructure sector. This episode is a must-watch for anyone interested in the intersection of sales, marketing, and the data center industry.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:55 Introducing Patricia Alvina, Sales Manager ASEAN at Siemens

1:41 The Digital Infrastructure Career Journey to Energy Management Sales with Siemens Singapore

4:27 Data Center Sales as an Energy Optimization and Decarbonization Consultant Subject Matter Expert

6:27 Digital Infrastructure Energy-Related, Client-Facing Career Advice

9:46 How Data Center Sales Professionals Engage Multiple Stakeholders in Complex Enterprise Sales

11:37 Advice to Mid-Career Data Center and Digital Infrastructure Sales Professionals

14:32 LinkedIn Best Practices for Data Center and Digital Infrastructure Sales Professionals

21:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

21:44 How Data Center Sales Reps Can Benefit from LinkedIn Groups and the Social Selling Index (SSI)

24:03 Biggest Data Center Decarbonization and Sustainability Mistakes with Renewable Energy Credits (REC)

28:34 Which Data Center Industry Stakeholders Care About Renewable Energy Credits (REC)?

31:11 Why Data Center Sales Leaders Now Consult, Orchestrate, and Facilitate Buying Workshops

32:41 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management

40:12 Patricia Alvina (Connect with on LinkedIn) and Siemens (Follow on LinkedIn and Website)

42:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters #datacentersales #digitalinfrastructure #sustainability #decarbonization #careeradvice #linkedintips #salesevolution #datacenterindustry #siemens #singapore #siemenssingapore

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable representation to grow your business. Joshua Feinberg provides insights on adapting to changing buyer preferences, establishing expertise, and positioning your company as a thought leader. This episode is ideal for sales, marketing, and business development professionals looking to enhance their data center industry knowledge.

#datacentergtm #dcsmi #datacenter #datacentersales #datacenterindustry

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:44 Data Center Go-to-Market, Sales, and Marketing Q&A 13

4:00 How can an optical interconnect solutions company get representation

15:42 How a Hyper-Converged Infrastructure and AI company can identify the right clients

27:12 How to navigate the data center industry as a newcomer

34:41 How to find available data center equipment manufacturers for representation

44:38 How a data center design and build firm can generate better leads

52:05 How a broadband, fiber, and IT service solution provider can improve content creation and strategy

60:08 Joshua Feinberg from DCSMI

61:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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In episode #40 of the Data Center Go-to-Market Podcast, Mark Bjornsgaard, CEO and founder of Deep Green Technologies, shares his journey into the world of heat reuse and sustainability in the data center industry. Listeners will discover the origins of this transformative concept, tracing its roots back to a pioneering white paper by Microsoft. Explore the role of hyperscalers in driving innovation, the benefits of decentralized data centers, and strategies for navigating careers in this rapidly evolving space. Whether you're an aspiring professional or an industry veteran, this episode offers valuable insights on versatility, community integration, and staying informed on the latest trends shaping the future of digital infrastructure.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:27 Introducing Mark Bjornsgaard, Founder and CEO at Deep Green Technologies

0:54 The Journey to Data Center Heat Reuse Inspired by Microsoft Data Furnace White Paper

3:32 Data Center Workloads, Hyperscale Utilization Rates, and AI GPU Impact

5:57 Hyperscale vs. Decentralized Data Centers, Global Energy Capacity, and $1T ASI Cluster

8:55 Data Center Career Advice from Mark Bjornsgaard at Deep Green Technologies

15:22 Digital Infrastructure Mid-Career Advice for Corporate Refugees Interested In Heat Reuse

19:10 Data Center Startups and Why VC's/Boards Love Hiring for Logos

21:22 Challenges of Hiring for Sales in Startups That Haven't Yet Achieved Product/Market Fit

25:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:23 Why Sustainable Data Centers Bring (Much) Better Outcomes Beyond Social Benefits

29:30 $1 Trillion Data Center Super Cluster and 100GW of Power for Artificial Super Intelligence (ASI)

30:26 Networks of Data Center AI Factories Become Super-Clusters and Free Heat Factories for Cities

32:49 Data Center Grid Capacity vs. EV Grid Demands Solvable by Data Center Free Heat Generation

35:41 Data Center Heat Reuse for District Heating vs. Massive, Remote Hyperscale Data Centers

38:48 Tracking Chief Sustainability Officers (CSOs) in Technology Companies

40:23 Reading 400 Blogs/Day with Feedly: Energy Tech, Battery Tech + Diary of a CEO with Steven Bartlett

45:59 Disruptive Data Center Founders as Subject Matter Experts, Trusted Advisors, and Thought Leaders

48:35 Why Data Center Operators "Badge" Social Responsibility to Win Over Community Stakeholders

51:14 Moneyball Sabermetrics and Mark Bjornsgaard's First Startup Predicting Musical Artists' Success

54:06 Mark Bjornsgaard (Connect with on LinkedIn) and Deep Green Technologies (Follow on LinkedIn and Website)

55:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters #deepgreen #deepgreentechnologies #heatreuse #datacenterheatreuse #microsoftdatafurnace #datafurnace #datacenterworkloads #hyperscale #hyperscaleutilizationrates #ai #gpu #aigpu #decentralizeddatacenter #globalenergy #globalenergycapacity #asi #asicluster #datacentercareer #digitalinfrastructure #datacenterstartups #sustainabledatacenters #datacentersustainability #datacentersupercluster #100gw #datacenterpower #artificialsuperintelligence #datacenterai #datacenteraifactories #freeheatfactories #superclusters #heatfactories #gridcapacity #evgriddemand #freeheat #freeheatgeneration #districtheating #hyperscaledatacenter #chiefsustainabilityofficer #energytech #batterytech #disruptivedatacenter #datacenterfounder #datacenteroperators #sustainability

In episode #39 of the Data Center Go-to-Market podcast, you’ll gain invaluable insights into your data center marketing and sales strategies. Host Joshua Feinberg provides actionable advice for collaborating with customers, marketing stationary battery solutions, creating buyer personas, anticipating customer needs, local and national marketing, developing sales strategies, identifying ideal clients, financing sustainable projects, targeting MEP projects, and generating early leads. You'll learn tried and tested tactics that can be immediately applied to grow your data center business. Don't miss this opportunity to learn from an industry expert.

#datacentergtm #dcsmi #datacenters #datamarketing #salesstrategy #b2bmarketing #leadgeneration

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 10

3:32 How can a sales service engineer better collaborate with data center customers?

9:26 How to market and sell stationary battery solutions to data center decision-makers (and get past gatekeepers)

22:01 How a Tier III data center facility can plan for a marketing campaign and draft an offer to potential customers

31:04 How to get new climate technology business from data centers

39:03 How to market and sell data center financing of sustainable energy projects

44:31 How to generate leads for data center MEP systems integration (mechanical, electrical, and plumbing)

49:37 Joshua Feinberg from DCSMI

50:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode #38 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Adam Gibson, the Vice President of Global Data Center Development at Megaport and the owner of techvox consulting. Adam shares his unique career journey into the data center industry and provides valuable insights for those looking to enter or advance their careers in this rapidly evolving field. You will learn about the diverse range of roles available, strategies for mid-career professionals, the operational challenges of global data center management, and the key trends shaping the future of this critical infrastructure. Whether you're just starting out or looking to recharge your data center career, this episode is a must-watch.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:49 Introducing Adam Gibson, Vice President of Global DC Development at Megaport

1:52 Adam Gibson's journey to leading Megaport's Global Data Center Development

3:46 Data Center Career Advice for Entry-Level, Client-Facing Job Roles

10:05 Advice for Mid-Career Data Center Professionals

18:36 Optimizing Data Center Operations (Locations and Hours Across Different Data Center Job Functions)

22:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

23:33 Data Center Locations, Utility Power Grid Demands, and Latency Requirements

32:04 Decentralized Data Centers vs. Hyperscale vs. Edge

36:27 The Future of Data Center Design Build Projects and Quantum Computing

41:37 Adam Gibson (Connect with on LinkedIn), Megaport (Follow on LinkedIn and Website), and techvox (Follow on LinkedIn and Website)

46:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters #careeradvice #techcareers #infrastructuremanagement #futureofit #digitaltransformation #datacenterdevelopment #megaport #datacentercareers #datacenteroperations #datacenterlocations #datacenterjobs #utilitypower #powergrid #latency #decentralizeddatacenters #hyperscale #edge #datacenterdesign #quantumcomputing #techvox

In episode #37 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for sales, marketing, and go-to-market professionals in the data center industry. Listeners will learn how to repurpose their teams as trusted advisors through educational content to earn a seat at the table early in prospects' buying journeys. They'll discover tactics for building relationships and delivering value beyond transactions. Advice is also given on creating buyer personas, positioning account managers, and providing resources that dominate prospects' research. The episode identifies roles for identifying innovative solutions and partners in cloud consulting businesses. Overall, listeners will gain insights on staying top-of-mind with prospects throughout their full decision-making process.

#datacentergtm #dcsmi #datacenters #cloudconsulting #liquidfiltration #datacenterconstruction #cloudprovider #decommissioning #datacenterdecommissioning

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:43 Data Center Go-to-Market, Sales, and Marketing Q&A 12

3:49 How liquid filtration companies' sales team network with prospects in the data center marketplace

12:01 How to explain risk management capabilities to data center builders

20:57 How to market and sell international business relations and consulting services to data centers

31:05 What does an account manager do at a public and hybrid cloud solution provider?

39:21 How to be top of mind when data center executives choose partners to decommission their data centers

47:16 How can a cloud migration and modernization consultant identify innovative solutions and partners?

56:47 Joshua Feinberg from DCSMI

57:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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In episode #36 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Rich Kenny, Managing Director of Interact in the UK, to discuss the intersection of the data center industry, circular economy, and sustainability. Learn how to apply circular economy principles to extend product life and reduce environmental impact, understand the importance of demystifying the data center sector to attract top talent, and explore the role of AI and digital infrastructure in driving societal impact. Discover strategies for balancing economic growth with environmental sustainability and identify internal champions and early adopters of decarbonization initiatives.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:45 Introducing Rich Kenny, Managing Director at Interact

1:05 Getting started in digital infrastructure decarbonization and sustainability consulting

3:06 Data center hardware refresh cycles, product life extension, and the circular economy

5:21 Data center economics: Total cost of ownership (TCO) and negative externalities

8:20 Data center career advice for students interested in IT hardware, sustainability, recycling, and policy

11:16 Getting past the data center sector’s veil of secrecy to drive skills acquisition

14:07 Careers in data centers: UK initiatives with Data Centre Alliance and UK Net Zero Event

15:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

16:30 Data center systems: networks, communications, water, and power (same as how you run a country)

19:10 Google hyperscale data center and digital infrastructure sustainability strategy

20:07 AI and digital infrastructure social impact on healthcare

24:12 Data center industry carbon reduction and the circular economy

26:20 Procuring data center hardware, carbon footprint transparency, and the Energy Efficiency Directive

28;24 Early adopters of data center sustainability: enterprise financial services and public sector

30:13 CFO as internal champion for data center carbon reduction, the circular economy, and sustainability

31:07 The future of data center hardware optimization, carbon reduction, and the circular economy

32:16 Rich Kenny (Connect with on LinkedIn and Follow on ResearchGate) and Interact (Visit www.interactdc.com)

33:39 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#datacentergtm #dcsmi #datacenters #datacentre #digitalinfrastructure #decarbonization #sustainability #datacenterhardware #refreshcycle #productlifeextension #circulareconomy #tco #externality #datacentercareer #skillsacquisition #uknetzero #datacentersystems #hyperscale #datacenterindustry #carbonreduction #energyefficiencydirective #datacentersustainability