Identifying the right members to join your team is a critical part of building a SUPER brand. Whether it’s because of a desire to fill open positions quickly or just a lack of due diligence in the hiring process, too many brands take an attitude of “anyone can do this!” and hire the first person to apply. Some people aren’t wired for customer service. It might be a lack of customer-centricity, a quick temper, or a predisposition to get flustered at the first hint of conflict. Every job is important. Every employee is a living representation of your brand.

In this episode of the Creating Superfans podcast, I’m sharing my favorite interview questions that will help you identify SUPER candidates, as well as my biggest mistakes to avoid during the hiring process. After all, if you’re trying to find customer-centric team members, you’ve got to have a candidate-centric recruitment process.

To download the guide, DM me “interview” on Instagram, or visit this page on my website.

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I often say that, if people leave most of their interactions with you feeling better than they felt before the interaction started, you’ll build a reputation as someone people want to be around, or somebody they want to do business with. Your customers, your colleagues, your vendors, and even your acquaintances will want to spend more time with you because they quite literally feel better doing so.

Today's guest, Erin King, is here to tell you how to do just that. Creator of the first scientific assessment for personal human energy, Erin is one of the world’s leading personal energy management experts. She's worked with Google, Disney, the Academy Awards, Visa, and even the United States Navy to unlock what she calls their big energy. In our conversation, she shares her tips for identifying and harnessing your energy type so you can be the very best version of yourself.

Take the Energy Exam

Follow Erin on Instagram

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What’s the number one thing customers want from a business? More often than not, it’s convenience. If you want to make money, make things easy. In this episode of the Creating Superfans podcast, I’m joined by David Avrin, author of Ridiculously Easy to Do Business With, to explore how simplifying the customer experience can be your biggest competitive advantage.

We cover the many ways companies unknowingly create hurdles for their customers—like the inability to reach a real person, sneaky not-so-free trials, complicated contracts, and lack of price transparency, to name a few. Drawing from our own experiences as consumers, we break down how businesses can eliminate these pain points before, during, and after a transaction. Tune in to hear practical tips for making your business ridiculously easy to do business with.

Get your copy of David’s book: Ridiculously Easy to Do Business With
Learn more about David Avrin, including his speaking and consulting services, here.

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It’s been TEN years since I filmed my episode of Shark Tank! In this episode of the Creating Superfans podcast, I’m taking you on a trip down memory lane, sharing what it was like to audition for, prepare for, and film the show. I also talk about what *really* happened after our pitch, and how the airing of this episode eventually changed my career path! And because this is a customer experience podcast, I’m commemorating the anniversary with ten lessons I learned from this journey that any entrepreneur or leader can apply to their business.

If you want to watch the full episode, head to Hulu > Season 6 > Episode 26.
Learn more about what I've been up to since Shark Tank here.

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In this episode of the Creating Superfans podcast, I’m joined by the woman that Meta has called “the queen of CX”, and I am lucky enough to get to call a friend, Blake Morgan. Blake is a CX futurist and author of three amazing books on customer experience, including her newest, The 8 Laws of Customer-Focused Leadership. Blake and I are very aligned on the way we think about customer experience, so if you enjoy listening to me, I promise you’ll enjoy this conversation!

You’ll hear us chat about:

• Why customer experience is a decision that you have to make daily
• The habits of the most engaged and successful leaders
• Case studies from customer-centric brands like In-N-Out, Trader Joe’s, and ADT

Get a copy of Blake’s new book here

Listen to the Modern Customer Podcast

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Occasionally I read a book and think, "Damn! I WISH I had written this book!!" This is one of them. It’s called Give to Grow and author Mo Bunnell is the guest on this week’s episode of the Creating Superfans podcast! Mo is the founder and CEO of a global business development consulting firm, Bunnell Idea Group (BIG). Through his trademarked, science-backed system, Mo has helped tens of thousands of professionals at over 400 organizations grow their book of business efficiently and effectively.

Mo and I chat about….

• His hacks for demonstrating curiosity and helpfulness to cultivate stronger relationships
• The power of reciprocity
• The delicate balance between “winning the work” and “doing the work”
• How to overcome the toxic lies that are inhibiting our business development goals

By the end of the episode, you’ll walk away with actionable strategies to nurture valuable relationships and drive positive change in both your personal and professional lives.

Get a copy of Mo’s new book, Give to Grow, and check out the accompanying free resources here.

Listen to Brittany’s episode on Mo’s podcast, Real Relationships Real Revenue (season 5 episode 10).

Follow Mo Bunnell on LinkedIn.

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Superfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing.

I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in this episode, I’m sharing a five-step trick that will help you learn more about every customer’s story and accelerate the path to creating superfans.

Remember, superfandom is a two-way street. If you want your customers to love you, you’ve got to love them back. Period. And, it’s really hard to love someone you don’t even know.

Tune in to learn more about my S-T-O-R-Y framework, and don’t forget to head to BrittanyHodak.com/SUPER to download and fill in the customer persona template.

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Shama Hyder is the CEO of Zen Media, a global marketing and digital PR firm. She's an award-winning entrepreneur, having been honored by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She's a bestselling author of two books and is widely known as the Zen Master of Marketing. Shama and I discuss the impact of generational shifts on customer loyalty and buying habits, the rise of "dark social," and the new rules of influence in marketing. Tune in as we unravel the complexities of modern consumer trends and uncover the keys to staying relevant in today’s evolving landscape.

Visit Shama’s website to learn more

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