Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.

And what if that “good enough” site is actually costing you clients?

In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.

Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

• Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
• Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
• How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
• The biggest mistakes people make on the about page (and how to make yours unforgettable)
• Tips for creating long-form content that keeps visitors engaged and coming back
• The role of SEO in web copy and how it can boost your visibility in search results
• How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
• The advantages of hiring a professional copywriter to save time and amplify your message

If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.

CONNECT WITH COPYWRITER RACHEL VERDE:

• CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
• Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?

In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.

By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.

Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.

This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

• My cringe-worthy childhood nickname
• The difference between a founder story and a purpose story
• How authenticity builds trust
• What Brene Brown’s research discovered about vulnerability
• The difference between retelling an event vs. storytelling with purpose
• Why clarity matters more in a purpose story than any other
• Questions to help you create a value story

Purpose-driven products mentioned in this episode:

• Warby Parker glasses
• Toms shoes
• Ziyada artisan home decor

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.

Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.

Spoiler alert: the value story has nothing to do with the cost of your product or service.

Listen in to hear:

• Key elements to include in a value story
• How to visualize the characters in sales copy
• How to structure a value story
• Why you must showcase transformation
• What to avoid in a value story
• What details to include and exclude
• The importance of focusing on benefits over features

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Books mentioned in this episode:

• Storyworthy by Matthew Dicks
• Stories That Stick by Kindra Hall
• Building a StoryBrand by Donald Miller

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

What’s the one story that EVERY business has? A founder story.

After all, every business has a starting place and origin story.

Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and

Listen in to hear:

• Why founder stories are powerful
• How founder stories can be used for financing and team-building
• What can be included in a founder story
• How founder stories help you stand out
• Founder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shops
• Megan’s own founder story

And if you want to learn how to write your founder story (or stories because you can have multiple stories)....

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.

Here’s a sneak peek of what you’ll learn:

• The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
• The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
• The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
• Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling.

Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making.

Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales.

Key takeaways from this episode:

• Discover how you can utilize stories to become top of mind with clients
• Understand why stories capture and hold attention longer than other tactics
• Learn how to easily stand out in a sea of AI-generated content
• Explore how storytelling helps overcome objections and build trust
• Find out how to use stories to clear up consumer confusion

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES!

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you.

My secret weapon is named Sarah Gower, and she's a virtual assistant.

We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating

Key takeaways from this episode:

• What email tasks can be easily outsourced to a VA
• The surprising benefit of hiring a VA that nobody talks about
• One small but vital task that you may be overlooking in your current email workflow
• Why doing it all yourself slows down your ability to make more sales

Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy.

MENTIONED IN THIS EPISODE:

Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)?

Our full-service email marketing solution gives you a copywriter + VA combo which means you’ll never have to open your email platform if you don’t want to!

LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE!

Connect with Virtual Assisant, Sarah Gower:

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips