Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).

In this episode, I’ll reveal:

• Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
• How I failed in email marketing for my TPT store in the past
• How I’m taking a more strategic approach this time around
• Why email marketing is an essential part of a long-term business plan
• Lessons from automations gone wrong
• How I plan to recapture and engage my audience
• 6 mistakes I made (and you should avoid)

This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!

MENTIONED IN THIS EPISODE:

• Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
• EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!

With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.

But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.

In this episode, we’ll cover:

• Why there’s no “one size fits all” email provider
• A breakdown of the best platforms for small online businesses
• The two email providers I recommend for online business owner most often (and why)
• Key features to consider based on your business needs
• 3 questions to ask yourself before choosing a platform
• How to know when you should switch platforms

MENTIONED IN THIS EPISODE:

• CLICK HERE and save 50% off your first year with Flodesk
• Want to get started using Kit? CLICK HERE

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⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

Welcome to 2025! Are you ready to make this year the best one yet for your small business?

Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.

In this episode, we’ll cover:

• Why email marketing is still king
• 5 simple steps to create a profitable email marketing plan
• Why consistency is important (but is not the most important thing)
• Megan’s prediction for the most important factor for online business success in 2025
• How to create a balanced plan for sales vs. nurture emails
• How failing to plan is planning to fail
• The importance of setting measurable goals for email marketing
• How to backwards plan your offers and promotions this year

MENTIONED IN THIS EPISODE:

• Download the FREE 2025 Confident Copy Planner
• Missed the free Storytelling Challenge? CLICK HERE to sign up.
• Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services

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⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram

⭐️Sign up for email marketing tips in your inbox

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.

In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.

Listen in to learn:

• The reason you should resend to unopens
• The negative impacts of resending to unopened emails and how to avoid them

MENTIONED IN THIS EPISODE:

• EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List

• LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services

Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?

Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.

Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.

In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).

We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.

CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING

➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”

➤ Website: https://madisondearly.com/

➤ Instagram: https://www.instagram.com/madisondearly/

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.

Every website, sales page, and email MUST start with one thing.

In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.

LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!

Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.

Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!

But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.

In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.

Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.

You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.

Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!

➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips