Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

By: Megan Wisdom | Copywriter Email Metrics Mentor Marketing Strategist
  • Summary

  • Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites
    Copyright 2023 All rights reserved.
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Episodes
  • EP 82 | Email Revival Project: Lessons from a Neglected Email List
    Jan 28 2025

    Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).

    In this episode, I’ll reveal:

    • Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
    • How I failed in email marketing for my TPT store in the past
    • How I’m taking a more strategic approach this time around
    • Why email marketing is an essential part of a long-term business plan
    • Lessons from automations gone wrong
    • How I plan to recapture and engage my audience
    • 6 mistakes I made (and you should avoid)

    This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!

    MENTIONED IN THIS EPISODE:

    • Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
    • EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?

    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

    ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

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    11 mins
  • EP 81 | Which Email Provider Is Best for Online Business Owners in 2025?
    Jan 14 2025

    Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!

    With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.

    But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.

    In this episode, we’ll cover:

    • Why there’s no “one size fits all” email provider
    • A breakdown of the best platforms for small online businesses
    • The two email providers I recommend for online business owner most often (and why)
    • Key features to consider based on your business needs
    • 3 questions to ask yourself before choosing a platform
    • How to know when you should switch platforms

    MENTIONED IN THIS EPISODE:

    • CLICK HERE and save 50% off your first year with Flodesk
    • Want to get started using Kit? CLICK HERE

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    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

    ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

    Show more Show less
    12 mins
  • EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025
    Jan 7 2025

    Welcome to 2025! Are you ready to make this year the best one yet for your small business?

    Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.

    In this episode, we’ll cover:

    • Why email marketing is still king
    • 5 simple steps to create a profitable email marketing plan
    • Why consistency is important (but is not the most important thing)
    • Megan’s prediction for the most important factor for online business success in 2025
    • How to create a balanced plan for sales vs. nurture emails
    • How failing to plan is planning to fail
    • The importance of setting measurable goals for email marketing
    • How to backwards plan your offers and promotions this year

    MENTIONED IN THIS EPISODE:

    • Download the FREE 2025 Confident Copy Planner
    • Missed the free Storytelling Challenge? CLICK HERE to sign up.
    • Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services

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    ⭐️Get high-converting copywriting for your business

    ⭐️Follow me on Instagram

    ⭐️Sign up for email marketing tips in your inbox

    Show more Show less
    10 mins

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