Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.

And what if that “good enough” site is actually costing you clients?

In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.

Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

• Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
• Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
• How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
• The biggest mistakes people make on the about page (and how to make yours unforgettable)
• Tips for creating long-form content that keeps visitors engaged and coming back
• The role of SEO in web copy and how it can boost your visibility in search results
• How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
• The advantages of hiring a professional copywriter to save time and amplify your message

If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.

CONNECT WITH COPYWRITER RACHEL VERDE:

• CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
• Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?

In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.

By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.

Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.

This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

• My cringe-worthy childhood nickname
• The difference between a founder story and a purpose story
• How authenticity builds trust
• What Brene Brown’s research discovered about vulnerability
• The difference between retelling an event vs. storytelling with purpose
• Why clarity matters more in a purpose story than any other
• Questions to help you create a value story

Purpose-driven products mentioned in this episode:

• Warby Parker glasses
• Toms shoes
• Ziyada artisan home decor

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips