In part 2 of our comprehensive guide for TV and online commercials production, our host and content creator Yuliya Stancheva chats to Carli Silver, Managing Director of the award-winning, US based voice casting company Sound and Fury about the craft of voice casting for the advertising industry.

What is the sound of a picture-perfect ad campaign? How do you connect with the hearts and minds of your audience? What are casting directors looking for in a voice when casting for commercials? How can a casting brief help you find the right voice? What do you have to consider when localising a commercial for the global market? You’ll find the answers to these and many more questions. And if you are a voice actor who wants to break in the lucrative world of voiceovers for TV advertising, Carli has some excellent advice for you so take a listen and get inspired.

Host/Producer/Editor: Yuliya Stancheva

Guest: Carli Silver, VP and Managing Director at Sound and Fury Casting

https://www.soundandfurycasting.com/team

Carli Silver joined Sound and Fury as the head of casting after several years as a commercial voiceover agent at one of New York and Los Angeles' premiere talent agencies. She now sits as the VP and Managing Director of Casting, working hand in hand with clients and the S+F creative team. Her experience finding and nurturing voice talent for commercials, video games and promos on both coasts brings a unique perspective and wide overview of the industry.

This podcast episode is part one of our comprehensive guide for TV and online commercials production. In this show our host Yuliya Stancheva chats to video and animation specialist Paddy O'Sullivan, from Malt Films- content and production specialists who create bespoke videos and animated stories.

How to create a compelling content and turn it into a visually stunning and a memorable advertising? What does it take to produce an original idea, and when is it acceptable to be controversial and bold with your video campaigns? You’ll find the answers to these and many more questions about the exciting world of TV and online advertising in this podcast episode. Take a listen and get inspired.

Host/Producer/Editor: Yuliya Stancheva

Guest: Paddy O'Sullivan, video and animation specialist from Malt Films

In this show, our host Yuliya Stancheva chats to Dubbing Director Donald Pirie about the art of dubbing. As they discuss the differences between phrase sync and lip sync dubbing, they focus on the precision and artistry required for lip syncing.

With so many streaming services making it easy for foreign productions to expand their reach beyond the boundaries of their region, dubbing is set to get even bigger. Dubbed shows allow others to access and enjoy a whole new world and learn more about other cultures through films and TV. A good dubbed show is not all about just a good translation, it’s much more than that, as you can hear from this podcast, where Yuliya and Donald chat about the ins and outs of the dubbing process.

What are dubbing directors looking for in actors when casting for projects? How to save a dubbed production from going wrong? What are all the aspects of the dubbing process that need to be perfected to ensure a high-quality dubbing? What are the new trends in dubbing and is there are a winner in the ever so popular contest “Dubbing vs subtitles”? You can find the answers to these and many more questions in this podcast with our special guest, Donald Pirie, who is not only very insightful and inspiring but also so much fun to listen to.

Host/Producer/Editor: Yuliya Stancheva

Guest: Donald Pirie: actor, voice, casting and dubbing director

Donald is a LAMDA trained actor and voice over artist with over 20 years experience. He has voiced hundreds of adverts, trails and explainers for everyone from global powerhouses to the local garage and everything in between. He is also casting and voice director for Bigmouth Audio in Glasgow, a Netflix post partner. Recents projects include Ridley Jones, Borgen and Holiday Secrets (Netflix), Zombieville (BBC), Per Aspera (Raw Fury), Piorot (Blazing Griffin)