Why Video in Today's Marketing for 2023

Better information retention

Ability to share visuals

Create more depth in relationship, if they're seeing the team (they can feel connected)

5 Reasons why businesses are losing sales because of their website for 2023

1. Many businesses are losing customers due to poorly designed or outdated websites.

2. A slow loading website can be a major turn-off for customers

3. Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use.

4. Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase

5. Another negative for many business websites is the lack of customer support options

How to Use Video for B2B + How Fortune 500 Companies are Using Video

User Generated Content

Video to Answer FAQ

Live Video Events

Fortune 500 use videos for: 

Training and Onboarding

Replace SOP's

How to Sell More from Your Website in 2023

There are several key ways you can sell more services through your website:

Make sure your website is set up to sell

It has a clear call to action

It has an easy to navigate & appealing design

It’s optimized for search engines

Your paid ads have a relevant webpage to point to

Customer reviews and testimonials are powerful

1. Brand Intro Video
   
   
2. Video Sales Letter
   
   
3. Testimonial videos
   1. If possible have the actual client

BONUS: 

Video on how to start working with your company

4 types of videos that would help get you business prospects Quickly

Explainer video about the services you provide

Testimonial videos

Answer the videos for questions that you get from social media and give them a shout out

Demo video of how your service/product works

5 Things to Have to scale your marketing for Better ROI

1. Know your numbers
   1. Cost per acquisition _ how much does it cost to acquire a new customer
   2. What are the margins for the services rendered
   3. Cost per click

1. Variations for creative
   1. There should be different variations getting distributed
   2. It should be catering to the ideal customer
   3. Use what works

1. Words are KEY
   1. The right ad copy will make a huge difference
   2. Credible + Clear and the most important Interesting
   3. Gets you better cost, and better traffic

1. Good team
   1. Someone organized
   2. Someone creative
   3. Someone good with words

5. Test, Test, Test

1. Get clients or data from smaller campaigns before you start advertising with big money
2. Test the ad copy
3. Test the Visuals
4. Test the voice and/or music

8 Web Design Concepts To Boost Sales

Podcast Episode 42

Have your best content ABOVE the fold. 

Optimized for Mobile

Clear Call to Action

Use Whitespace

Hierarchy

Unity

Contrast

Minimize Distractions