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Ex nihil nihil fit. Out of nothing nothing comes.

That's a building block of Western thought - and then there is Prizeout, an innovative ad tech firm that maybe proves that nihil proposition is wrong.

You've heard Prizeout before. Perhaps 18 months ago, CEO David Metz was on the show with Darlene Johnson of Suncoast Credit Union.

Metz is back, this time with TJ Wyman, chief digital officer at Coastal Credit Union. Wyman is here to tell why his credit union just climbed aboard and Metz is here to tell about Prizeout's explosive growth and also to detail how the offering has morphed into a cashback tool

Metz and Wyman highlight the program’s unique value proposition of providing rewards to debit card users, who often do not have access to traditional credit card rewards programs. They also emphasize the program’s potential to help credit unions better compete with larger banks by offering an attractive cash benefit to their members.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Have you heard about Deep Dive? It's Google's foray into AI driven podcasting and. as an experiment, we fed this podcast into it. What Deep Dive does is create its own podcast - the voices are machines - and here's a link to a 9 minute AI discussion of this show.