What if your cleaning business could gain more visibility for minimal cost—essentially just labor, payroll taxes, and workers' compensation? A wholesale approach to marketing, so to speak.

In this episode, Jamie Runco and I, Shannon Miller, dive into the murky waters of influencer marketing. We explore the idea of offering free cleaning services in exchange for social media shout-outs, analyzing whether these collaborations truly deliver value. Together, we question the elusive return on investment and discuss how such arrangements might blur professional boundaries. Ultimately, we advocate for a more traditional business approach—like monetary compensation or at least discounted rates—supported by clear, written contracts.

As we navigate the rapidly evolving influencer landscape, we examine the impact of social media powerhouses on niche markets like cleaning. We highlight the importance of partnering with influencers who align with your brand values and target audience. Along the way, we stress the critical need for written agreements and ROI measurement to determine whether these partnerships are worth the effort. With trends shifting faster than ever, we explore how learning from seasoned experts can help you avoid pitfalls while maximizing the benefits of influencer collaborations.

Through the lens of post-pandemic realities, we also delve into the ethical aspects of influencer culture and entitlement, particularly in industries like real estate and short-term rentals. Personal anecdotes bring to life the logistical and valuation challenges of offering free services, and we encourage businesses to remain strategic when considering such partnerships.

We invite you to join the conversation—share your experiences and insights as we foster a community of learning and discussion around influencer deals and their impact on the cleaning industry and beyond.

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Shannon Miller: cleaningbusinesslife@gmail.com

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