What if your cleaning business could gain more visibility for minimal cost—essentially just labor, payroll taxes, and workers' compensation? A wholesale approach to marketing, so to speak.

In this episode, Jamie Runco and I, Shannon Miller, dive into the murky waters of influencer marketing. We explore the idea of offering free cleaning services in exchange for social media shout-outs, analyzing whether these collaborations truly deliver value. Together, we question the elusive return on investment and discuss how such arrangements might blur professional boundaries. Ultimately, we advocate for a more traditional business approach—like monetary compensation or at least discounted rates—supported by clear, written contracts.

As we navigate the rapidly evolving influencer landscape, we examine the impact of social media powerhouses on niche markets like cleaning. We highlight the importance of partnering with influencers who align with your brand values and target audience. Along the way, we stress the critical need for written agreements and ROI measurement to determine whether these partnerships are worth the effort. With trends shifting faster than ever, we explore how learning from seasoned experts can help you avoid pitfalls while maximizing the benefits of influencer collaborations.

Through the lens of post-pandemic realities, we also delve into the ethical aspects of influencer culture and entitlement, particularly in industries like real estate and short-term rentals. Personal anecdotes bring to life the logistical and valuation challenges of offering free services, and we encourage businesses to remain strategic when considering such partnerships.

We invite you to join the conversation—share your experiences and insights as we foster a community of learning and discussion around influencer deals and their impact on the cleaning industry and beyond.

Get a Free Mini Course for signing up on my email list!
Sign up here: Klean Freak University email sign up


#shannonmiller
#kleanfreaksuniversity
#maidsnetworkfb
#cleaningbusinesscoach

Send us a text

It can be crowed when trying to figure out who you are going to learn from

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Questions? Feel free to reach out!

Shannon Miller: cleaningbusinesslife@gmail.com

Join my FB Group: https://www.facebook.com/groups/1583362158497744
YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg

To order All-Natural Cleaning Products: www.purevergreen.com
See Shannon's latest courses: www.KleanFreaksUnversity.com

What happens when a simple summer camp trip turns into a nightmare for a family and a cleaning business? Join us as we recount Sarah's harrowing tale of a bed bug infestation that not only disrupted her home but created a ripple effect in her professional life. This episode is packed with essential knowledge to help you recognize, manage, and prevent these persistent pests—while emphasizing critical business strategies to handle these situations effectively.

We'll explore the challenges cleaning businesses face in navigating bed bug treatment services, focusing on the importance of cross-contamination prevention and precise pricing. Learn how to implement protocols like using mattress covers, performing thorough inspections, and determining whether to clean before or after pest treatments. These steps are crucial for protecting both your clients and your reputation.

We’ll dive into practical advice for crafting airtight contracts that address cross-contamination risks and the nuances of pricing post-treatment cleanings. Discover the importance of requiring proof-of-treatment documentation, and see how this process parallels the meticulousness of crime scene cleaning. From understanding bed bug lifecycles to adhering to local regulations, this episode provides actionable insights to help you set competitive rates while ensuring top-notch service.

Whether you're a seasoned cleaning professional or expanding into new markets, you'll come away with the tools to turn bed bug-related challenges into opportunities for growth and enhanced professionalism. Don’t miss this opportunity to prepare your business for these unexpected invaders while safeguarding your operations and client trust.

Send us a text

It can be crowed when trying to figure out who you are going to learn from

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Questions? Feel free to reach out!

Shannon Miller: cleaningbusinesslife@gmail.com

Join my FB Group: https://www.facebook.com/groups/1583362158497744
YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg

To order All-Natural Cleaning Products: www.purevergreen.com
See Shannon's latest courses: www.KleanFreaksUnversity.com

Could a simple pair of gloves be your business's best defense against costly fines and legal troubles? Explore the critical importance of providing proper personal protective equipment (PPE) for cleaning techs with us, Shannon Miller, and my co-host, Jamie Runco. We dive into the essential responsibilities of ensuring your team is equipped with the necessary safety gear, such as gloves, to protect them—and your business—from potential OSHA involvement. Through real-life stories and personal anecdotes, you'll learn how a small oversight could lead to significant consequences.

New to the cleaning industry and feeling overwhelmed by the "ick factor"? You're not alone. Many newcomers experience a heightened aversion to germs, impacting their performance and glove usage. Jamie and I share practical strategies to tackle this challenge, from leveraging noise distractions during tasks to managing glove supply efficiently through subscription services. We also discuss the importance of considering employees' comfort levels and potential allergies, ensuring a smooth operational flow and addressing common hurdles faced by cleaning businesses of all sizes.

Discover the essentials of setting up an efficient cleaning kit, whether you're a solo cleaner or managing a team. We cover everything from reliable cleaning products like rubbing alcohol and white vinegar to the practical equipment that ensures quality and consistency. Learn why microfiber cleaning cloths and the Hoover Portavac are our favorites, and how choosing the right tools can significantly enhance your cleaning efficiency. Join us for insights and practical tips that promise to elevate your cleaning business success to new heights.


Get a Free Mini Course when you sign up for my email list:
https://klean-freaks-university.newzenler.com/f/welcome-to-klean-freaks-university-1

Join 6000 Cleaning Business Owners in my FREE FB Group Here:
https://www.facebook.com/groups/1583362158497744

Send us a text

It can be crowed when trying to figure out who you are going to learn from

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Questions? Feel free to reach out!

Shannon Miller: cleaningbusinesslife@gmail.com

Join my FB Group: https://www.facebook.com/groups/1583362158497744
YouTube: https://www.youtube.com/channel/UCIjMz_-9YyiFvNVIgb61iYg

To order All-Natural Cleaning Products: www.purevergreen.com
See Shannon's latest courses: www.KleanFreaksUnversity.com