Business Lunch

De: Roland Frasier
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  • Resumen

  • How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
    Copyright 2025 Roland Frasier
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Economía Finanzas Personales Gestión y Liderazgo Liderazgo
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Episodios
  • Navigating Trump’s Tariffs: The Art of Negotiation in a Changing Global Market

    Navigating Trump’s Tariffs: The Art of Negotiation in a Changing Global Market
    Apr 1 2025

    Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.

    Highlights:

    "Don't let a good crisis go to waste."


    "Friction creates opportunities."


    "This is your competitive moment."


    "Sometimes better terms are more valuable than better rates."


    Timestamps:

    00:00 Introduction

    01:13 Personal Updates and Podcast Setup

    02:22 Initial Tariff Conversation Begins

    12:34 Impact on Digital Marketing Agencies

    15:12 Supply Chain Redundancy Challenges

    22:56 Tariff Engineering Strategies

    27:50 Lessons from Pandemic and Economic Changes

    30:40 Joint Ventures and Local Production

    33:27 Marketing Bundling Techniques

    41:12 Final Advice and Entrepreneurial Mindset


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:
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    44 m
  • The Newsletter Apocalypse: Survival Strategies for Content Creators

    The Newsletter Apocalypse: Survival Strategies for Content Creators
    Mar 28 2025

    Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Dice dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.

    Highlights:

    "Create content that somebody doesn't want summarized because they want your point of view."

    "If you can be summarized, you're pretty commoditized."


    "We're getting away from the branded house into hyper-specific, hyper-individualized content."


    "Nobody really wants to learn how to do something anymore; they just want it done."


    "Define yourself by the audience you serve, not the products you sell."


    Timestamps:

    00:00 Introduction

    03:26 The Newsletter Era: A Media Transformation

    07:38 Challenges in Current Media Consumption

    11:49 The Rise of AI and Content Curation

    15:12 The Importance of Personality in Media

    19:25 Protecting Your Content in the AI Age

    22:09 Beyond Email: Owning Multiple Communication Channels

    25:08 Creating Irreplaceable, Unmissable Content

    27:27 Levels of Information Consumption

    29:45 Future of Media and Audience Engagement


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

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    33 m
  • Branding in the AI Era: Beyond Features and Benefits

    Branding in the AI Era: Beyond Features and Benefits
    Mar 26 2025

    Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.

    Highlights:

    "We are still going to do business with the brands that we know the most, that we like the most, that we trust the most."

    "The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one."


    "Direct experience which informs a unique point of view shared by a worthy messenger."


    "The highest and best use of a CEO at scale is being a spokesperson for their brand."


    Timestamps:

    00:26 Introduction

    5:35 The Power of Experiential Marketing

    6:43 Challenges in Modern Marketing

    10:58 Changing Economic Landscape

    14:16 Impact of Government Spending

    16:38 Technological Disruption

    22:26 Addiction and Consumer Behavior

    28:45 Creating a Unique Brand Point of View

    32:24 The End of Mass Market Brands

    41:24 Elements of a Great Brand

    43:44 Emotional Essence in Branding


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:
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    46 m

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Imagen de perfil para James Hill

Find that Critical Blend - PROFIT & GROWTH

You absolutely nailed it! I’ve found it’s easy to grow virtually any business when you don’t have to worry about TODAY’S PROFIT… pay amazing comp with perks and invest in crazy growth and just call it R&D to justify it, Rapid growth at all cost often turns out to be no different than buying a bunch of Powerball tickets every week until you either hit it big or go broke.
Disciplined growth with an eye on generating real value every quarter, (defined as cash returned or available to be returned to your investors or reinvested in REAL opportunities that have a high confidence of impressive ROI) takes real skill and discipline!

Cash is king when running a business - only because nothing else matters when you’re out of cash… out of cash=out of business. Your metric helps strike that critical blend between profit and growth so we don’t run out of cash chasing the growth squirrel.
In strong Bull markets high growth can attract some investors and seems sexy but a high compounded profit growth rate is ALWAYS appealing to sophisticated investors.

Brilliant as always! Thank you for the continued guidance and healthy reminders.

Jim Hill - Trajector

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