In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.

Key Points:

[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy

Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.

[1:38] - Real-Time Flexibility

Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.

[2:15] - Tailored Ads and Customization

Tailor your ad depending on time, day, or weather—like promoting hot coffee during a rainy morning or iced coffee in a heatwave.

[3:17] - Visibility and Impact

Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.

[4:43] - Cost-Effective and Flexible Campaigns

Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.

[7:10] - Targeting the Right Audience at the Right Time

With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.

[9:23] - Return on Investment (ROI)

The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.

Quotable Moments:

[0:53] "Digital billboards are like the social media of Out of Home advertising—dynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush

[2:49] "Imagine seeing a billboard that updates ER wait times in real-time—that’s the kind of flexibility digital billboards offer." - John Fritzsching

[9:53] "It’s Google Ads in the real world—digital billboards give you data-backed results to prove your ROI." - Andrew Brockenbush

Links Mentioned:

• Beefy Marketing: http://www.beefymarketing.com

Digital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and don’t forget to subscribe to the podcast for more growth hacks.

In this episode, hosts Andrew Brockenbush and John Fritzsching touch on the importance of tracking Key Performance Indicators (KPIs) to ensure your business is on the right path. They explore the use of KPI systems like the EOS Scorecard, explain the concept of Smart Goals, and offer various tools from spreadsheets to advanced KPI tracking software that businesses of all sizes can use. Whether you're running a small business or managing a larger team, tracking KPIs is essential for growth. Learn how to set clear, measurable goals and ensure accountability within your organization.

Key Points:

- [0:00] - Introduction to KPI Tracking

Understanding why KPI tracking is essential for business success and growth.

- [2:21] - What Are KPIs and Why Do They Matter?

Breaking down what Key Performance Indicators are and how they help businesses measure their progress.

- [2:41] - EOS Scorecards: The Key to Consistent Tracking

The EOS Scorecard is a simple, weekly report that tracks 5-15 key business metrics, helping businesses stay focused.

- [5:00] - KPI Tracking Tools

From Google Sheets to advanced software like Databox and Clipfolio, a variety of KPI tracking tools are discussed for businesses of all sizes.

- [6:15] - Setting Smart Goals

How to define KPIs that are specific, measurable, and aligned with your business's long-term goals.

Quotable Moments:

[0:46] "What we don't measure, we can't improve—it's as simple as that when it comes to business growth." – Andrew Brockenbush

[3:27] "KPIs aren't just numbers on a page. They need ownership and accountability to drive real results." – John Fritzsching

[7:48] "You can't grow your business if you're not tracking your progress." – Andrew Brockenbush

Links Mentioned:

• Business Growth Hacks: https://www.businessgrowthhacks.com
• Beefy Marketing: https://www.beefymarketing.com

If you're not already tracking KPIs, now is the time to start. Whether you use an EOS scorecard, a spreadsheet, or a more advanced tool, measuring key metrics is vital to improving and growing your business. Visit https://www.businessgrowthhacks.com to learn more, and don’t forget to subscribe for more actionable business tips in upcoming episodes.

In this episode, hosts Andrew Brockenbush and John Fritzsching dive into the transformative impact of conversational AI chatbots on businesses. They explore how businesses can use AI-powered chatbots to streamline customer service operations, manage inquiries across platforms, and boost both efficiency and customer satisfaction. The discussion highlights the differences between automated and suggestive bots, how AI can be trained using existing business data, and the cost-saving benefits of 24/7 availability. Whether you're an SMB or an enterprise, this episode will show you how AI can scale with your growth.

Key Points:

[0:00] - Introduction to Conversational AI Chatbots

AI chatbots are revolutionizing customer service across businesses of all sizes, from automating tasks to managing inquiries across multiple platforms.

[2:20] - Types of AI Chatbots

Explaining automated bots that handle repetitive tasks and suggestive bots that support customer service teams by recommending responses.

[4:34] - Multi-Channel Engagement

AI chatbots respond to customers on websites, SMS, and social media, providing a seamless experience across platforms.

[5:35] - Training AI Using Existing Data

Businesses can train chatbots using existing resources like websites, FAQ pages, and customer interactions to improve responses over time.

[7:46] - Scaling Customer Support with AI

AI chatbots can manage hundreds of customer inquiries simultaneously, making it an essential tool for scaling businesses.

Quotable Moments:

[1:07] "Imagine you had an AI-powered chatbot that could handle inquiries instantly across every channel—game changer!" – Andrew Brockenbush

[4:55] "With AI, your customer gets a seamless experience no matter where they reach out, from Facebook to SMS." – John Fritzsching

[8:07] "Chatbots save you time—a lot of it. Whether automated or suggestive, they reduce the workload for your team." – Andrew Brockenbush

Links Mentioned:

Wingman: https://trustyourwingman.com

Beefy Marketing: https://www.beefymarketing.com

AI chatbots are no longer just a trend; they are a necessity for businesses looking to enhance customer service and scale efficiently. Whether you're automating frequent inquiries or supporting your team with suggestive bots, AI chatbots can save time, reduce costs, and improve customer satisfaction. If you're not leveraging AI chatbots yet, now is the time to start. Visit https://www.businessgrowthhacks.com for more tips and subscribe for future episodes to stay ahead of the curve.

In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the powerful statistic that 68% of people interact with brands on social media. They explore how social platforms like Instagram, Facebook, and X (formerly Twitter) are not just tools for promotion but vital spaces for building trust, loyalty, and ultimately driving sales. Learn actionable strategies to engage your audience, build stronger connections, and turn engagement into long-term customers.

Key Points:

[0:00] – Introduction

Andrew and John kick off the episode by introducing a crucial stat: 68% of people use social media to interact with brands. If your business isn’t actively engaging online, you’re missing out.

[1:10] – Social Media: A Must-Have, Not a Bonus

They highlight how social media has become a non-negotiable part of brand strategy. It's a tool for real-time feedback, customer service, and creating a two-way dialogue with your audience.

[2:34] – Engagement Builds Trust and Loyalty

The hosts discuss how interacting with customers on social media—whether it’s through comments, likes, or reposts—builds trust and converts casual followers into loyal advocates.

[4:19] – Turning Engagement Into Sales

Engagement leads to trust, and trust leads to sales. They explore the direct link between social media interaction and customer conversions, focusing on Instagram and Facebook's built-in shopping features.

[6:37] – How to Boost Social Media Engagement

Andrew and John share practical tips for boosting engagement, including consistent posting, encouraging interaction through polls and giveaways, and using user-generated content to increase visibility.

Quotable Moments:

[0:48] – “If seven out of ten people want to interact with your brand online, social media isn’t just a nice-to-have—it’s a must-have.” – Andrew

[3:19] – “That small moment of interaction creates a connection. It sounds simple, but it turns a casual follower into a brand advocate.” – John

[7:24] – “The more real you seem, the more people will want to interact with you.” – Andrew

Links Mentioned:

• Beefy Marketing: https://beefymarketing.com
• Business Growth Hacks Podcast: https://businessgrowthhacks.com

Social media is no longer just a tool for marketing—it's a platform for real-time customer engagement that builds trust and drives sales. With 68% of people interacting with brands online, it’s time to take your social media strategy seriously. Start posting consistently, interact with your followers, and watch your business grow! Don’t forget to subscribe to Business Growth Hacks to never miss an episode!

In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive deep into a hot topic for entrepreneurs and small businesses: artificial intelligence (AI). They discuss when and how to introduce AI into your business and highlight the key questions to ask before implementing it. From automating repetitive tasks to boosting productivity, they provide actionable insights to help businesses get started with AI and use it effectively.

Key Points:

[0:00] - Introduction to AI and Business

The hosts introduce the episode and discuss the growing impact of AI in business, explaining why now is the time to consider it.

[1:05] - Identifying Tasks You Hate

Andrew and John talk about pinpointing the tasks in your business that are frustrating or time-consuming—these are prime candidates for automation.

[2:32] - Automating Emails and Using the Freedom Compass

The hosts mention AI-driven tools that can manage emails and introduce the Freedom Compass, a useful tool to help identify tasks that drain your energy.

[5:35] - AI and the Latest iOS Updates

AI is integrated into the latest Apple iOS, with new features like automated email summaries—making it easier to manage your inbox.

[6:17] - The Biggest Time Sucks in Your Business

From social media management to bookkeeping, the hosts explain how AI can streamline time-consuming tasks and give examples of tools like Wingman for automating social media.

[8:12] - Can It Be Automated?

The hosts discuss the million-dollar question: Can AI automate this task? They give examples of customer service, lead generation, and HR automation.

[10:10] - Knowing When to Implement AI

If repetitive tasks overwhelm you, it’s time to consider AI. Start small with email automation or a chat bot, then expand as you go.

Quotable Moments:

[0:42] "AI isn't just some future tech anymore. It's here and changing the way businesses operate." - Andrew Brockenbush

[5:59] "The problem with these tasks isn't that they're hard; it's just that they're time-consuming." - JohnFritzsching

[10:33] "Start small. You don't have to automate everything at once. Gradually expand as you see success." - Andrew Brockenbush

Links Mentioned:

• Wingman: https://trustyourwingman.com
• Beefy Marketing: https://beefymarketing.com

Ready to reduce your workload with AI? Whether you're tired of managing emails, social media, or customer service, AI can help automate these processes and free you up for the tasks that matter most. Be sure to subscribe so you don't miss out on more business growth hacks, and reach out to us on social media if you're using AI or need help getting started!

In this episode of Business Growth Hacks, Andrew and John tackle the myth that podcasting is oversaturated. They dive deep into why the podcasting space is still open for new creators, revealing statistics that Showa are number of podcasts are inactive, leaving a massive opportunity for fresh, consistent content. They discuss the unique power of podcasting in creating deep audience engagement, its potential for long-term value, and why the relatively low barrier to entry makes now the perfect time to start your podcast.

Key Points:

- [0:00] Podcasting Isn't Overcrowded

The myth of podcast saturation is debunked, showing that while there are millions of podcasts listed, fewer than 500,000 are active, offering plenty of room for new voices.

- [1:07] The Power of Listener Engagement

Podcast listeners tune in for longer than most other platforms, with the average episode holding attention for 30 minutes—unheard of in today's short-form media world.

- [2:15] Why Podcast Listeners Are Unique

Unlike passive scrolling on social media, podcast listeners actively seek out content, choosing to spend focused time engaging with your show while commuting, working out, or relaxing.

- [4:11] Why Consistency Matters

Many podcasts fail due to lack of consistency. Staying committed to regularly delivering content is key to growing a dedicated audience.

- [7:00] Podcasting's ROI

Podcasting offers long-term value. Episodes live beyond their publish date and can generate engagement and revenue long after they’re released, unlike fleeting social media posts.

Quotable Moments:

- [0:43] “Starting a podcast now might be one of the smartest moves you can make for your business.” – Andrew

- [2:55] “Podcasts are one of the few content formats where people actually plan to listen for an extended period of time.” – John

- [9:01] “Podcasting offers so many ways to generate revenue, even if you only have a small audience.” – Andrew

Links Mentioned:

• Beefy Marketing: http://www.beefymarketing.com
• Business Growth Hacks: http://www.businessgrowthhacks.com

The podcasting world is far from overcrowded. With the right commitment and strategy, there’s still plenty of room for you to launch and grow a successful podcast. If you’re ready to dive into podcasting or want more tips on growing your business, reach out to us at BusinessGrowthHacks.com.

In this episode of Business Growth Hacks, Andrew and John break down the common reasons why websites fail to generate leads and how to fix them. They explain the importance of website audits, how slow load times, poor mobile optimization, and unclear calls to action can cripple your conversions, and why a professional website audit is key to turning things around. They also share tips on using free audits to boost site performance and drive more leads for your business.

Key Points:

- [0:00] Introduction

Andrew and John dive into a common frustration: websites that don’t generate leads, despite getting traffic.

- [0:50] Factors That Could Be Hurting Your Website

Issues like poor user experience, slow loading times, and lack of mobile optimization are discussed as key culprits behind low lead generation.

- [1:50] The Importance of a Professional Website Audit

A comprehensive audit identifies and helps fix issues like slow load times, technical problems, and content gaps.

- [2:50] Free Website Audit Tools

The hosts highlight that getting an audit doesn't need to cost anything. They share tips on how to find free tools to improve your website's performance.

- [5:15] Continuous Optimization is Key

Your website needs regular checkups and improvements. They emphasize that optimizing isn't a "set it and forget it" task.

Quotable Moments:

- [0:09] "You can’t fix what you don’t know is broken." - John

- [1:30] "Even the layout of your forms can make or break whether a visitor becomes a lead." - Andrew

- [8:32] "Stop guessing and start growing." - John

Links Mentioned:

• Beefy Marketing: https://www.beefymarketing.com
• Beefy’s Free Website Audit: https://beefymarketing.com/website-audit/

Is your website underperforming when it comes to lead generation? Don’t guess what's wrong—get a website audit! Andrew and John remind us that free tools are available to help identify technical and content issues on your site.

In this episode of Business Growth Hacks, Andrew and John step into how AI is revolutionizing pay-per-click (PPC) and social ads for small businesses. They discuss the game-changing advantages AI brings to digital marketing, such as precision targeting, real-time optimization, and enhanced ROI. Whether you're a small business owner looking to maximize your ad spend or just curious about AI in advertising, this episode provides actionable insights to help you level up.

Key Points:

[0:38] – The Rise of AI in Digital Advertising

AI is no longer just for big corporations. Small businesses can now leverage AI for PPC and social ads to improve targeting and ad performance.

[1:30] – Precision Targeting with AI

AI can analyze vast amounts of data to target the right audience with laser precision, ensuring ads are seen by people most likely to convert.

[2:36] – Continuous Optimization

AI-driven campaigns constantly adjust in real-time, tweaking creatives and bids to avoid wasted ad spend and improve ROI.

[3:24] – Real-Life Success Stories

AI has helped businesses like a handmade jewelry store increase conversion rates by 35% and reduce cost per acquisition by 20%.

[5:22] – The Future of AI-Driven Ads

AI doesn’t just enhance current strategies; it opens new opportunities, from identifying emerging trends to automating follow-ups with potential customers.

Quotable Moments:

[0:00] "You might be missing out on AI. It's not just for big companies. Small businesses can leverage it too." – Andrew

[1:06] "It's like having a marketing expert working around the clock, making sure your ads are reaching the right people at the right time." – John

[5:03] "The efficiency gains and the increased ROI you'll see from AI-driven ads often outweigh the initial setup costs." – Andrew

Links Mentioned:

• TrustYourWingman.com: https://trustyourwingman.com
• BeefyMarketing.com: https://beefymarketing.com

AI-driven advertising is a powerful tool for small businesses looking to make the most of their ad budgets. Start experimenting with AI-powered tools like Google and Facebook Ads, or check out platforms like Wingman for more advanced automation. Don’t forget to leave a review and share this episode with fellow business owners!