In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.

Key Points:

[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy

Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.

[1:38] - Real-Time Flexibility

Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.

[2:15] - Tailored Ads and Customization

Tailor your ad depending on time, day, or weather—like promoting hot coffee during a rainy morning or iced coffee in a heatwave.

[3:17] - Visibility and Impact

Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.

[4:43] - Cost-Effective and Flexible Campaigns

Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.

[7:10] - Targeting the Right Audience at the Right Time

With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.

[9:23] - Return on Investment (ROI)

The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.

Quotable Moments:

[0:53] "Digital billboards are like the social media of Out of Home advertising—dynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush

[2:49] "Imagine seeing a billboard that updates ER wait times in real-time—that’s the kind of flexibility digital billboards offer." - John Fritzsching

[9:53] "It’s Google Ads in the real world—digital billboards give you data-backed results to prove your ROI." - Andrew Brockenbush

Links Mentioned:

• Beefy Marketing: http://www.beefymarketing.com

Digital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and don’t forget to subscribe to the podcast for more growth hacks.

In this episode, hosts Andrew Brockenbush and John Fritzsching touch on the importance of tracking Key Performance Indicators (KPIs) to ensure your business is on the right path. They explore the use of KPI systems like the EOS Scorecard, explain the concept of Smart Goals, and offer various tools from spreadsheets to advanced KPI tracking software that businesses of all sizes can use. Whether you're running a small business or managing a larger team, tracking KPIs is essential for growth. Learn how to set clear, measurable goals and ensure accountability within your organization.

Key Points:

- [0:00] - Introduction to KPI Tracking

Understanding why KPI tracking is essential for business success and growth.

- [2:21] - What Are KPIs and Why Do They Matter?

Breaking down what Key Performance Indicators are and how they help businesses measure their progress.

- [2:41] - EOS Scorecards: The Key to Consistent Tracking

The EOS Scorecard is a simple, weekly report that tracks 5-15 key business metrics, helping businesses stay focused.

- [5:00] - KPI Tracking Tools

From Google Sheets to advanced software like Databox and Clipfolio, a variety of KPI tracking tools are discussed for businesses of all sizes.

- [6:15] - Setting Smart Goals

How to define KPIs that are specific, measurable, and aligned with your business's long-term goals.

Quotable Moments:

[0:46] "What we don't measure, we can't improve—it's as simple as that when it comes to business growth." – Andrew Brockenbush

[3:27] "KPIs aren't just numbers on a page. They need ownership and accountability to drive real results." – John Fritzsching

[7:48] "You can't grow your business if you're not tracking your progress." – Andrew Brockenbush

Links Mentioned:

• Business Growth Hacks: https://www.businessgrowthhacks.com
• Beefy Marketing: https://www.beefymarketing.com

If you're not already tracking KPIs, now is the time to start. Whether you use an EOS scorecard, a spreadsheet, or a more advanced tool, measuring key metrics is vital to improving and growing your business. Visit https://www.businessgrowthhacks.com to learn more, and don’t forget to subscribe for more actionable business tips in upcoming episodes.

In this episode, hosts Andrew Brockenbush and John Fritzsching dive into the transformative impact of conversational AI chatbots on businesses. They explore how businesses can use AI-powered chatbots to streamline customer service operations, manage inquiries across platforms, and boost both efficiency and customer satisfaction. The discussion highlights the differences between automated and suggestive bots, how AI can be trained using existing business data, and the cost-saving benefits of 24/7 availability. Whether you're an SMB or an enterprise, this episode will show you how AI can scale with your growth.

Key Points:

[0:00] - Introduction to Conversational AI Chatbots

AI chatbots are revolutionizing customer service across businesses of all sizes, from automating tasks to managing inquiries across multiple platforms.

[2:20] - Types of AI Chatbots

Explaining automated bots that handle repetitive tasks and suggestive bots that support customer service teams by recommending responses.

[4:34] - Multi-Channel Engagement

AI chatbots respond to customers on websites, SMS, and social media, providing a seamless experience across platforms.

[5:35] - Training AI Using Existing Data

Businesses can train chatbots using existing resources like websites, FAQ pages, and customer interactions to improve responses over time.

[7:46] - Scaling Customer Support with AI

AI chatbots can manage hundreds of customer inquiries simultaneously, making it an essential tool for scaling businesses.

Quotable Moments:

[1:07] "Imagine you had an AI-powered chatbot that could handle inquiries instantly across every channel—game changer!" – Andrew Brockenbush

[4:55] "With AI, your customer gets a seamless experience no matter where they reach out, from Facebook to SMS." – John Fritzsching

[8:07] "Chatbots save you time—a lot of it. Whether automated or suggestive, they reduce the workload for your team." – Andrew Brockenbush

Links Mentioned:

Wingman: https://trustyourwingman.com

Beefy Marketing: https://www.beefymarketing.com

AI chatbots are no longer just a trend; they are a necessity for businesses looking to enhance customer service and scale efficiently. Whether you're automating frequent inquiries or supporting your team with suggestive bots, AI chatbots can save time, reduce costs, and improve customer satisfaction. If you're not leveraging AI chatbots yet, now is the time to start. Visit https://www.businessgrowthhacks.com for more tips and subscribe for future episodes to stay ahead of the curve.