• Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort

  • Jan 13 2025
  • Length: 37 mins
  • Podcast

Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort

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  • Summary

  • Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services.

    The conversation traverses the challenges of market expansion, the importance of building trust with clients, and insights on integrating AI to streamline accounting processes.

    Podcast Overview:
    • Introduction to Brieff and its mission
    • Expansion to the UK market and adapting strategies
    • Insights on founder-led sales and personal connections
    • Challenges faced by accountants in a competitive landscape
    • Importance of delivering client-centric advisory services
    • Leveraging AI to enhance operational efficiency
    • Advice for aspiring founders and embracing discomfort
    • Reflections on the entrepreneurial journey and maintaining optimism

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