SaaS Stories

By: Joana Inch
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  • Summary

  • SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.

    It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.

    Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
    © 2025 SaaS Stories
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust

    Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust
    Feb 23 2025

    The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enhance their content and effectively communicate their insights.

    We cover:
    • Importance of original research for brand differentiation
    • Insights from B2B buyers on content sharing and engagement
    • Strategies for conducting effective original research
    • Trust as a key factor in B2B content marketing
    • Perceptions of AI-generated content among buyers
    • Metrics to measure content effectiveness and ROI
    • Common mistakes in content marketing efforts
    • Recommendations for high-quality, niche-focused content

    Download the research at www.redpointcontent.com to learn more about enhancing your content strategy!

    Send us a text
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    35 mins
  • SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott

    SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott
    Feb 16 2025

    Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strategic decisions that have fostered BuildPass's rapid growth.

    Discussion points include:

    • Importance of user-friendly software design for adoption
    • Key strategies in BuildPass's scaling and sales approach
    • Insights from fundraising experiences in the market
    • Role of AI in enhancing communication and workflow
    • Navigating leadership challenges and empowering teams
    • The impact of fragmentation in the construction tech landscape
    • Advice for entrepreneurs on handling the emotional journey

    Send us a text
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    34 mins
  • Feature Flags and Mastering Dynamic Pricing in SaaS

    Feature Flags and Mastering Dynamic Pricing in SaaS
    Feb 12 2025

    Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and how feature flagging can enhance monetization.

    Discussion Points:
    • Fynn's journey into SaaS and founding Schematic
    • The significance of establishing pricing strategies early
    • Engaging customers through willingness to pay exercises
    • Common pitfalls in SaaS pricing and packaging
    • The role of feature flagging in revenue growth
    • Advice for enterprise-level SaaS companies
    • Importance of cross-departmental collaboration in pricing strategies

    Send us a text
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    37 mins

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