Brave Business Triumphs a //NKST podcast

By: Hosts: Douglas Longenecker and Tara Baumgarten
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  • Summary

  • Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Hosts, Doug Longenecker and Tara Baumgarten as they talk with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave business will triumph.
    Hosts: Douglas Longenecker and Tara Baumgarten
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Economics Marketing Marketing & Sales
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Episodes
  • Brave Business Triumphs S5E7: //NKST Consult Team - Super Bowl Edition

    Brave Business Triumphs S5E7: //NKST Consult Team - Super Bowl Edition
    Feb 4 2025

    Join our Super Bowl conversation with the //NKST Consult Team as our guest. as we take on topics focused on one of the biggest championship sporting events in the world. And no, it's not the World Cup. The team shares their expertise and experience as it relates to marketing and buying TVs, favorite commercials from the big event, how to leverage data to maximize impact, finding relevant adjacent media opportunities to the big game, and customer experience readiness in the hospitality arena. #fearless #domore
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    40 mins
  • Brave Business Triumphs S5:E6 CMO Outlook 2025 with Marten van Pelt, CMO, Plante Moran

    Brave Business Triumphs S5:E6 CMO Outlook 2025 with Marten van Pelt, CMO, Plante Moran
    Jan 29 2025

    Join our CMO Outlook 2025 conversation with the CMO of Plante Moran, Marten van Pelt. We cover a range of things to look forward to as well as watchout for, like: the evolution and impact of artificial intelligence, personalization, automation, the development of strong, focused teams and the need for ongoing training to upskill and grow.
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    41 mins
  • Brave Business Triumphs S5:E5 CMO Outlook 2025 with Don Meyer, CMO of NJCPA

    Brave Business Triumphs S5:E5 CMO Outlook 2025 with Don Meyer, CMO of NJCPA
    Jan 14 2025

    Join our CMO Outlook 2025 conversation with the Chief Marketing Officer of the New Jersey Society of CPAs, Don Meyer. As a membership organization, it's interesting to discover similar marketing challenges as B2B and B2C companies, as well as, understand the different dynamics and expectations between customers and members of an organization.

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    58 mins

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