Unlock the secrets of skyrocketing your sales with AI-driven marketing! This week on Brand News, we're revealing how Dan Murphy's achieved an impressive 29% boost by tailoring personalized promotions using advanced AI techniques. But that's not all – discover how these powerful tools can revolutionize even the smallest online stores, making sophisticated marketing accessible to everyone. We also dive into the high-stakes world of Olympic sponsorships, analyzing the strategies of giants like Nike, McDonald's, and Coca-Cola. Learn how Nike managed to maintain strong brand affinity without being an official sponsor, proving the immense value of consistent brand presence.

In our second segment, we spotlight a brand that has recently stirred up significant buzz, reminding us all of the critical importance of branding and visibility. While the brand name might be elusive, the impact of their strategic efforts is a lesson no marketer should miss. Head over to the link we've shared for an in-depth article if you're eager for more details. Join us as we bring you the latest insights and strategies to stay ahead in the fast-paced world of marketing and branding. See you next week with more cutting-edge updates and intriguing stories!

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous