We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed.

• Sora is included with ChatGPT subscription plans ($20 or $200)
• The AI-generated short film looks remarkably real until animals pull out phones
• Audience reactions at screenings show people genuinely entertained, not just impressed by the technology
• Production quality rivals expensive CGI without requiring traditional production processes
• This technology will likely reduce the need for many production shoots in advertising
• Future applications could include completely personalized movie experiences generated by AI

Check out Sora Selects to see these incredible AI-generated short films for yourself and consider how this technology might transform content creation in your industry.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep your audience hooked.

Join us as we unveil the magic behind maximizing live shopping success with time-sensitive deals and exclusive offers that trigger impulse buys. We emphasize the significance of showcasing products in action and customizing discount codes for precise sales tracking. As we explore various industries, you'll see how live selling benefits both products and services while creating valuable marketing assets. Plus, get insider tips for leveraging live streaming during major sales events like Black Friday and Cyber Monday. With James eager to test these strategies, this episode promises a treasure trove of ideas to elevate your brand's live shopping approach. Don't miss out on this chance to master the dynamic world of live shopping and turn your viewers into loyal customers.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pivotal role of strategic business needs in guiding this evolution.

Gain insights into the complexities of crafting a brand identity that truly resonates with customers through engaging workshops. Discover the challenges WHD faced in selecting a visual identity amidst diverse opinions and how they ensured internal buy-in. The duo offers a candid look at the logistical challenges of rolling out a cohesive brand presence, from initial concepts to full implementation. By sharing their experiences, Walker and Hastings reveal the meticulous work involved in updating every branded aspect of a business, ensuring consistency and reinforcing the brand's strengths. From navigating stakeholder expectations to capturing growth opportunities, this episode is packed with valuable lessons on achieving a powerful and well-respected brand.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous